Global Supply Path Optimization Partnership to Provide Agencies and Advertisers with Transparent Access to Premium Inventory
PubMatic, the publisher-focused sell-side platform (SSP), announced a global supply path optimization (SPO) partnership with Sizmek, the largest independent buy-side advertising platform. Sizmek now includes PubMatic in its network of preferred publisher platforms, helping consolidate programmatic ad spend in order to provide agencies and advertisers with more transparent access to premium inventory while eliminating the financial risk of fraudulent traffic.
“PubMatic is a strong partner, based on their shared commitment to transparency and quality, superior match rates, and advanced supply shaping technology. With this partnership, our advertisers experience access to in-demand audiences in brand-safe environments that ultimately improves their return on ad spends,” explained Mike Caprio, Chief Growth Officer, Sizmek.
By leveraging PubMatic’s proprietary machine learning-enabled throttling technology, Sizmek enhances its offerings by receiving additional impression opportunities likely to be monetized by clients. Further, PubMatic’s Fraud-Free Program ensures advertisers will not have to pay for any fraudulent traffic.
“Consolidation is inevitable as the ad tech industry evolves and more scrutiny is placed on the digital supply chain. At PubMatic, we have invested heavily in delivering quality, brand-safe inventory and efficient infrastructure to our buyers. We are excited that Sizmek is finding value in our platform and that this partnership helps us extend those benefits to our shared customers,” said Rajeev Goel, Co-Founder & CEO, PubMatic.
“As publishers, we are a proponent of any initiative that increases transparency and fosters a greater partnership between the supply and demand sides of the ecosystem. Additionally, we are always seeking a means to capture more revenue by accessing demand as efficiently as possible. We have a long-standing relationship with PubMatic, and this partnership with Sizmek will be valuable for both of us,” said Mike Kisseberth, Chief Revenue Officer, Purch.
Sizmek also works with PubMatic to provide advertisers secure prioritized access to premium inventory across the SSP’s portfolio of publishers via programmatic direct channels, leveraging PubMatic’s PMP-Guaranteed and Targeted PMP products.
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