Emogi Closes $12.6 Million in Series A Funding
Emogi is a Conversational Content Leader Helping People Have Better Conversations and Deeper Emotional Expression in Messaging
Emogi, a company enriching conversations for millions of people every day in messaging apps, announced it closed $12.6 million in Series A funding led by a group of existing investors. This capital expands on the $2.7 million Emogi has raised prior to Series A and will be used to grow the company’s business and headcount as it expands across multiple platforms.
Emogi is transforming the conversational space by tapping into a consumer desire to communicate with visual, expressive content. Via its Emotion Engine, Emogi serves up relevant conversational content in the form of animated stickers and GIFs on messaging platforms like Google’s Gboard, Facebook Messenger, and Plenty of Fish.
“This funding represents a big milestone in Emogi’s story,” said Emogi Founder and CEO Travis Montaque. “With this Series A, our team will be able to better deliver an intuitive experience where shareable content is personalized, topical, and easily accessible in user conversations. Thanks to our investors, we will continue to create a holistic experience for users around conversational content – driving stronger engagement and loyalty for app developers and brands.”
Emogi continues to gain momentum as more marketers leverage the platform to join consumer conversations. Among the leading brands working with Emogi are Bose Corporation, IKEA, McDonald’s, Moët Hennessy USA, NBCUniversal, P&G, and Reckitt Benckiser. Emogi empowers these companies to move beyond sticker packs that rely on individual consumer downloads and instead leverage Emogi’s direct integration within messaging apps themselves. In the case of the Bose Corporation, Emogi discovered that users were eight times more likely to share Bose branded headphone content over generic headphone emoji in messaging.
“We’re always looking for ways to reach our audience where they are spending most of their time,” said Andrea Harrison, CX Design Lead at Bose Corporation. “Emogi helps us tap into the power of contextual content in mobile messaging – delivering personalized content for consumers to use in relevant moments. We love having our brand content adapted to messaging-first formats and hope consumers do too.”
Hatzimemos/Libby, a venture firm based in New York City, has been a long-time supporter of Emogi’s growth and helped lead this round. According to Managing Partner and Co-Founder, Oliver B. Libby, “We are excited to support Emogi’s inspiring founder Travis Montaque and his terrific team. Emogi’s success to-date derives from the hard work of its dedicated, insightful professionals and the application of a rigorously technical approach. We are hopeful that Emogi’s technology becomes an important part of sharing content in conversations around the world.”
Recommended Read: Freshworks Launches Freshchat, A Next-Gen Customer Messaging Product