Browsing Tag

Ad Campaign

It’s Experiential, but Not as You Know It

Experiential Marketing has long been the thorn in a marketers' side. It’s logistically complicated, time-consuming and expensive. At the same time, when done right, experiential remains unmatched in its effectiveness — especially in reaching Millenials and Gen Z. For any brand wanting to survive in this digitally saturated market, experiential is non-negotiable. Until now, this has meant many CMOs doling out hundreds of thousands to agencies in the hopes they can get all the benefits of experiential, without the headaches…

Pull up to the Bumper: How Any Business Can Access Effective Video Advertising

Creating impactful ads that drive Sales is a lifetime pursuit for many creatives. You just need to look at the weeklong festival of video advertising that takes place every June in Cannes, France, to see just how seriously the business of communication is taken. But, for the most part, events such as Cannes Lions showcase million and multi-million-pound campaigns that have been worked on by global teams over months and months, guided by client teams, themselves with multiple roles dedicated to advertising. Most businesses…

CloudSense and Ad-Juster Work Together to Maximize End-to-End Ad Campaign Efficiency and Profitability

By combining CloudSense and Ad-Juster FlowIQ digital publishers can seamlessly sell, deliver and reconcile performance data for billing from a single advertising platform CloudSense, the world's #1 media sales solution on Salesforce, announced its global partnership with Ad-Juster, the world's only third-party reporting and discrepancy management tool. The partnership provides customers an out-of-the-box integration to Ad-Juster FlowIQ from the CloudSense platform. Using CloudSense and FlowIQ, media organizations can…