ad experiences

Study shows distinct consumer creative preferences by generation across marketing funnel Smartly, the AI-powered advertising technology company transforming ad experiences for brands and consumers, released its inaugural…
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The third report from FreeWheel’s Viewer Experience Lab uncovers how ad latency, unnatural ad breaks, and slate disrupt the viewer experience; provides recommendations for addressing them Research shows latency in particular remains an…
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Leading Advertising Technology Company Welcomes Seasoned Executives from Teads, Quortex, Premion, and Meta Yieldmo, the leading advertising technology platform that delivers AI-powered creative ad formats and superior campaign…
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The partnership aims to bring new opportunities in a growing category to brands and advertisers Nexxen, a global, unified advertising technology platform with deep expertise in video and Connected TV (“CTV”), today announced a partnership…
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IP protection and cyber safety company White Bullet today announces a partnership with Sharethrough, one of the world’s top global independent omnichannel ad exchanges, to help drive a safer, more ethical, sustainable and efficient open…
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Digital advertising is a crucial component of most modern marketing strategies. It refers to promoting products or services using digital channels such as search engines, social media, websites, and mobile applications. As the world becomes…
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KERV Interactive, the leading AI-powered digital advertising platform, announced the release of KERV Verified Lowest Price for its interactive creative suite of products spanning across CTV and OLV. KERV uses patented technology to identify…
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MGID, the global advertising platform, and PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, have announced a new advertising partnership. PubMatic’s clients benefit from direct access…
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Since its introduction in 1939, television has been a prominent advertising tool for marketers, and it's one of the best ways to reach out to customers. Since practically every family has a television, it is simple for a company to reach…
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Should CTV be on the radar of every digital advertiser? Laurel Rossi, CMO at Infillion weighs in: ________ Welcome to this MarTech Series chat Laurel, tell us about your marketing journey so far and what excites you today about…
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Empowers WPSD Local 6 to maximize CTV ad experiences and monetization strategy WPSD Local 6, part of Paxton Media Group, announced a partnership with Publica, a leading connected TV (CTV) ad platform. With this partnership, Publica will…
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Malware scanning and ad categorization tools central to Adobe Advertising Cloud's stature as a premium ad marketplace The Media Trust, global leader in quantifying and managing digital risk, is proud to announce an integrated partnership…
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Award-winning, account-based chat solution drives 700% increase in target account engagement Terminus, the leading account-based marketing (ABM) platform, launched the next generation of its native ABM chat solution, Terminus Chat…
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Transmit is the First to Offer Picture-in-Picture Ads Across all OTT Platforms Transmit, the leading streaming media ad platform, announced their inclusion in the Interactive Advertising Bureau (IAB) inaugural CTV Creative Best Practices…
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I believe brands stand at the cusp of a technological renaissance with a tremendously bright future – or at least the potential for one. But getting there means overcoming a lethal “likeability” challenge, as continued high-frequency…
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Please tell us about your current role and the team/ technology you handle at IAB. I lead the programmatic, anti-fraud, and brand safety initiatives at IAB Tech Lab. What is ads.txt and app adds.txt solution that you recently announced?…
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New product leverages smart TV data from Inscape to enable incremental reach measurement for connected TV ad campaigns VIZIO Ads, the direct-to-device advertising business for VIZIO, the #1 American-based TV brand, launched True…
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