addressable advertising

-The findings come as a survey of the Go Addressable group reveal that the industry initiative has helped to enable a monthly average of 53 billion linear advertising minutes. -Go Addressable kicks off its second annual industry…
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-The guidelines, which span addressable types, creative format, creative length and more, come as addressable TV advertising is expected to generate U.S. $7.5 billion dollars globally this year. -Industry group also introduces agency…
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How are consumer interests and intent shifting and how can this impact the way advertisers and marketers plan their overall media mix? Jason Brown, Addressable Advertising Lead for WarnerMedia Ad Sales shares a few trends in this chat…
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A new study conducted by Forrester Consulting on behalf of leading players in addressable TV today found that while 100% of brands and agencies in the U.S. have experienced at least one challenge implementing addressable advertising at…
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https://youtu.be/pkMp4sJifqI Larry Allen is the VP & GM Addressable Enablement at Comcast. Larry participated in the MarTech Video Interview Series recently. Larry explained the tech behind Frequency Capping in Addressable.…
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Verizon Media expands omnichannel footprint in its DSP, further connects linear and digital buying for advertisers Verizon Media is expanding its omnichannel programmatic platform , announcing an advanced TV partnership with DISH Media…
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"Access to first-party data is going to be critical for the success of the digital advertising ecosystem." Hi Amy, please tell us about your role/team you handle at Xandr. What inspired you to join Xandr? As the Executive Vice…
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