Browsing Tag

addressable advertising

Optimizing Addressable Advertising and Other Emerging Channels Is #1 Priority Among Brands and…

PRNewswire Mar 24, 2021 0

A new study conducted by Forrester Consulting on behalf of leading players in addressable TV today found that while 100% of brands and agencies in the U.S. have experienced at least one challenge implementing addressable advertising at…
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Interviews

MarTech Video Interview with Larry Allen – Comcast

Sudipto Ghosh Nov 10, 2020 0

https://youtu.be/pkMp4sJifqI Larry Allen is the VP & GM Addressable Enablement at Comcast. Larry participated in the MarTech Video Interview Series recently. Larry explained the tech behind Frequency Capping in Addressable.…
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TV Advertising

DISH Media Partners With Verizon Media to Automate Addressable Advertising

Globe Newswire Sep 2, 2020 0

Verizon Media expands omnichannel footprint in its DSP, further connects linear and digital buying for advertisers Verizon Media is expanding its omnichannel programmatic platform , announcing an advanced TV partnership with DISH Media…
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Data Management Platforms

TechBytes with Chad Engelgau, CEO at Acxiom

Sudipto Ghosh Jun 4, 2020 1

How is adtech in 2020 much more closely linked to a CMO’s marketing technology stack? In 2020, we see CMOs seeking more integration between their adtech and martech stacks because their organizations cannot definitively answer how many…
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Interviews

MarTech Interview with Amy Leifer, EVP of Operations and Services at Xandr

Sudipto Ghosh Apr 7, 2020 0

"Access to first-party data is going to be critical for the success of the digital advertising ecosystem." Hi Amy, please tell us about your role/team you handle at Xandr. What inspired you to join Xandr? As the Executive Vice…
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