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Admix

Admix In-Play Advertising Verified for the First Time by IAS

Viewability of In-Play inventory now independently measured by IAS Enables brands and agencies to invest in mobile gaming with confidence Admix, the pioneering In-Play advertising platform that bridges the gap between mobile games and brands, announces a new partnership with Integral Ad Science (IAS), a global leader in digital ad verification. This integration with IAS makes Admix the only In-Play advertising company to offer ad inventory that is measured and verified by a trusted, independent partner. Marketing…

InMobi Launches In-Game Advertising to Global Brands and Agencies

World’s Leading Mobile In-App Exchange First to Offer Access to High-Performing Traffic from All of the World’s Leading In-Game Advertising Platforms InMobi, the world's leading independent marketing cloud, today announced the launch of in-game advertising which is now available for brands across the globe to access programmatically on InMobi Exchange. The launch of unique in-game inventory on InMobi Exchange will enable brands to reach premium mobile users with ads that blend into the game…

Admix Signs Two Ad Industry Legends To Strengthen Global Leadership for In-Play Ad

US based former GroupM CEO Rob Norman Admix, the pioneering In-Play advertising platform that bridges the gap between mobile games and brands, is proud to announce the appointment of two senior ad industry players in former Dentsu Aegis Network CEO Nigel Morris, and former GroupM CEO and global CDO Rob Norman. Rob Norman joins Admix as a senior advisor focusing on the Americas, while Nigel Morris, already an advisor and investor, joins the board of the company. Both have made lasting imprints on the media and advertising…

Admix Expands Into US And EMEA With Major Hires from Google and Spotify

Admix, the fast growth London-based games monetisation company, has expanded its commercial team with two major hires in the US and EMEA. These two appointments are the first part of the Admix 2021 expansion plan that will see the company double in size from 40 to 80 staff, following a $8.5 million Series A round in 2020. Michael Silberberg, based in New York, is joining as VP Global Agency Partnerships after 14 years with Google across three continents, notably in London, where he spent five years as the head of global…

Admix Secures Whitfield-Niven to Forge Global Growth

Admix, the non-intrusive advertising platform for developers of video games, VR and AR, announced that it has secured the appointment of Natasha Whitfield-Niven as VP Revenue. A leading light in adtech and with vast experience of developing commercial relationships across the industry, Natasha was formerly Director of Publisher Development (EMEA) at LA based online advertising technology firm, The Rubicon Project. Marketing Technology News: Alana CityStyleBot is the Stimulus to Save the High Street Post COVID-19…

PubMatic Drives Extended Reality Advertising Through Partnership with Admix

Premium digital advertising technology company, PubMatic, has announced a partnership with leading Extended Reality monetisation platform Admix. Admix aggregates inventory across games and Virtual Reality (VR)/Augmented Reality (AR) titles, making it available to buyers through PubMatic. This partnership will help marketers to take advantage of the brand advertising opportunities offered by AR and VR. Marketing Technology News: Airship Announces New EU Cloud Site and Multiple Strategic Investments Driving Accelerated…

Admix Enables Developers, Connects Brands to Social VR in High Fidelity

Admix Joins Virtual Reality Blockchain Alliance (VRBA) To Help Bridge Virtual Worlds Admix, a monetization platform for VR and AR, is introducing a range of new advertising options for the virtual world platform High Fidelity. The Admix solution, which will soon be available from the High Fidelity Marketplace, will enable High Fidelity domains to display brand-sponsored objects and advertisements from Admix's network. Domain owners will share in the revenue from ad placements, with payments made in High Fidelity's…