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Admix

Admix Secures Whitfield-Niven to Forge Global Growth

Admix, the non-intrusive advertising platform for developers of video games, VR and AR, announced that it has secured the appointment of Natasha Whitfield-Niven as VP Revenue. A leading light in adtech and with vast experience of developing commercial relationships across the industry, Natasha was formerly Director of Publisher Development (EMEA) at LA based online advertising technology firm, The Rubicon Project. Marketing Technology News: Alana CityStyleBot is the Stimulus to Save the High Street Post COVID-19…

PubMatic Drives Extended Reality Advertising Through Partnership with Admix

Premium digital advertising technology company, PubMatic, has announced a partnership with leading Extended Reality monetisation platform Admix. Admix aggregates inventory across games and Virtual Reality (VR)/Augmented Reality (AR) titles, making it available to buyers through PubMatic. This partnership will help marketers to take advantage of the brand advertising opportunities offered by AR and VR. Marketing Technology News: Airship Announces New EU Cloud Site and Multiple Strategic Investments Driving Accelerated…

Admix Enables Developers, Connects Brands to Social VR in High Fidelity

Admix Joins Virtual Reality Blockchain Alliance (VRBA) To Help Bridge Virtual Worlds Admix, a monetization platform for VR and AR, is introducing a range of new advertising options for the virtual world platform High Fidelity. The Admix solution, which will soon be available from the High Fidelity Marketplace, will enable High Fidelity domains to display brand-sponsored objects and advertisements from Admix's network. Domain owners will share in the revenue from ad placements, with payments made in High Fidelity's…