Admix Joins Virtual Reality Blockchain Alliance (VRBA) To Help Bridge Virtual Worlds
The Admix solution, which will soon be available from the High Fidelity Marketplace, will enable High Fidelity domains to display brand-sponsored objects and advertisements from Admix’s network. Domain owners will share in the revenue from ad placements, with payments made in High Fidelity’s cryptocurrency, High Fidelity Coin (HFC).
High Fidelity domain owners will be able to control the position, size and content of ads by dragging and dropping them from the Marketplace. Admix will then tap into a programmatic ecosystem of thousands of advertisers to display ads tailored to the virtual space (sports-related ads in a stadium, for example).
“We’re delivering ads that make sense for virtual worlds,” said Admix CEO Samuel Huber. “We don’t use personal data to make ads relevant. We take our cues from the virtual environment itself, so everyone shares the same experience. It’s contextual data over behavioral data.”
A demo of Admix advertising within a High Fidelity virtual world is available here. Initially, simple ad formats will be available, but Admix will release more advanced product placements in the upcoming months.
Admix will also join the Virtual Reality Blockchain Alliance (VRBA), co-founded by High Fidelity, which aims to enable interoperability between VR developers using blockchain technologies.
“Advertisements in VR should respect privacy,” said High Fidelity CEO Philip Rosedale. “Admix is doing this the right way: showing ads without collecting any personal information about the users. It’s a great example of the kind of standards the VRBA can help create, and we are happy to work with Admix to champion the best practices for virtual worlds.”
Other members of the VRBA include BLOCKv, JanusVR, Somnium Space and SVVR.
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