Spotx Releases Infographic Tracking Adoption of IAB Initiative SpotX, the leading global video advertising and monetization platform, announced the launch …
Interview with Mark Gorman, CEO, Matrix Solutions
"The ad industry should take the initiative of working to standardize data collection and usage and market this to the …
What Platforms Can Do To Increase Transparency For Publishers
It’s no secret that the ad tech space has become crowded, with the convoluted digital supply chain obstructing publishers’ views …
TechBytes with Arndt Groth, President, Smaato
Arndt Groth President, Smaato Not monetizing your app means you are missing out on serious revenue from your 'best' mobile …
Telaria Attains 100% Ads.txt Compliance Across All Premium Video Supply
Telaria Bans Unauthorized Resellers to Help Publishers and Buyers Identify Legitimate Video Supply and Reduce Counterfeit Inventory Telaria, the leading video …
TechBytes with Christopher Childs, Managing Director, UK, TabMo
Christopher Childs Managing Director, UK, TabMo As GDPR approaches, we continue to speak to global marketing technology teams, data vendors, …
SundaySky Releases Next-Generation Advertising System that Strengthens Brand Safety, Increases Viewability and Combats Ad Fraud
New Updates Help Ensure Brand Safety and Increased Customer Engagement at Scale SundaySky, the company that combines the power of …
TechBytes with Tom Kershaw, Chief Technology Officer, Rubicon Project
Tom Kershaw Chief Technology Officer, Rubicon Project Last month, Rubicon Project announced that it has opened up its exchange to …
TechBytes with Shouvick Mukherjee, Chief Technology Officer, Amobee
Shouvick Mukherjee Chief Technology Officer, Amobee In December 2017, Amobee launched their Inventory Accountability Program to build a strong anti-fraud community. …
AppNexus Enforces Ads.txt in Broader Push for Industry Transparency
By January 24, 2018, the Date AppNexus Began Enforcing the Policy, over 80% of the Top 1000 Domains Available Within …
Five Key Trends for Programmatic Advertising in 2018
If 2017 was the year of debate in digital advertising, 2018 needs to be the year of action. The industry has expressed its strong …
Technology and Transparency: The Growing Horizon of AI, Cybersecurity, Blockchain and the Battle Against Ad Fraud
“Talk to an expert in the tech field and they will tell you one certain fact about the future; it’s going to …
Ads.txt Experiencing Growing Pains, and What About Apps?
For the uninitiated, Ads.txt is an initiative launched by the IAB Tech Lab earlier this year. Ads.txt is a straightforward …
Baron Media Adopts ADS.TXT, Transforming The Online Ad Business
Barons Media Has Been An Early Adopter In This Initiative ADS.TXT is the pebble thrown into the pond now sending …