ADS.TXT

New Addition to Existing Sellers.guide Tool Makes It Easier To Clean Up Ads.txt Files  Primis, the leading Video Discovery platform for global publishers and founders of Sellers.guide, today announced the launch of the Sellers.guide …
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IAB Tech Lab has released the authorized digital sellers list (ads.txt) specification and its mobile app counterpart (app-ads.txt) to address transparency and anti-fraud for Connected TV (CTV) and Over-the-Top (OTT) inventory, for a 30-day…
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Advertisers will now have end-to-end visibility into media quality and financial transaction data Integral Ad Science (IAS) today announced Total Visibility, an industry-leading partnership with Amino Payments to offer the first solution…
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Fraudsters Manipulated Ads.Txt Files on Hundreds of Sites to Sell Fake Inventory DoubleVerify the leading independent provider of marketing measurement software and analytics, announced that it has identified a new bot network that…
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Spotx Releases Infographic Tracking Adoption of IAB Initiative SpotX, the leading global video advertising and monetization platform, announced the launch of a new infographic that highlights its 100% compliance with the IAB's ads.txt…
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"The ad industry should take the initiative of working to standardize data collection and usage and market this to the consumer as a whole to ensure a better understanding of created value."Tell us about your role and journey into…
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It’s no secret that the ad tech space has become crowded, with the convoluted digital supply chain obstructing publishers’ views of where their revenue really comes from. Platforms say they’re addressing the issue, but how can publishers…
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Telaria Bans Unauthorized Resellers to Help Publishers and Buyers Identify Legitimate Video Supply and Reduce Counterfeit Inventory Telaria, the leading video monetization software company, announced that it is the first and only video…
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New Updates Help Ensure Brand Safety and Increased Customer Engagement at Scale SundaySky, the company that combines the power of personalization with the emotion of video, announced a series of enhancements for ad viewability, fraud and…
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By January 24, 2018, the Date AppNexus Began Enforcing the Policy, over 80% of the Top 1000 Domains Available Within the AppNexus Marketplace Had an ads.txt File AppNexus, the world's leading independent advertising technology company,…
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If 2017  was the year of debate in digital advertising, 2018  needs to be the year of action. The industry has expressed its strong concerns about issues like ad fraud, brand safety, and transparency.  This pressure has forced the industry…
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“Talk to an expert in the tech field and they will tell you one certain fact about the future; it's going to involve AI.” Wouldn't you agree? In our part 4 of the Predictions Series 2018, we make an attempt to delve deeper into the newer…
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For the uninitiated, Ads.txt is an initiative launched by the IAB Tech Lab earlier this year. Ads.txt is a straightforward text file that publishers can upload onto their website listing certified inventory sellers for buyers. DSPs can…
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