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Adstream

Adstream Achieves HIPAA Compliance

Adstream has demonstrated compliance with federal HIPAA regulation by completing Compliancy Group's proprietary 6-Stage HIPAA Risk Analysis and remediation process Adstream, a global leader in advertising technology and services, announced that it has achieved compliance with the federally mandated standards of the Health Insurance Portability and Accountability Act (HIPAA) through the use of Compliancy Group's proprietary HIPAA methodology, The Guard compliance tracking software, and the HIPAA Seal of Compliance. HIPAA…

Adstream Expects Inevitable Merger of TV and Digital Ad Buying To Drive Marketers Faster Toward Process Automation

As TV and Digital Markets Shift, Technology Adoption Will Allow Marketers to More Quickly Adjust to Evolving Trends Adstream announced they are poised to move with the changing TV and digital markets, even getting out ahead of the coming changes. As a leading global provider of digital asset management, creative logistics and analytics solutions, Adstream can see over the horizon, and believes the convergence of TV advertising and digital is coming to a head in 2019. Last month, Forrester principal analyst Jim Nail's…

Adstream Launches New Project to Help Solve $80 Billion of Global Ad and Marketing Inefficiencies

Announces Autonomous AI-Powered Marketing Assistants in the Cloud Adstream, the leading global provider of digital asset management, creative logistics and analytics solutions, announces that it is launching a new project that aims to reduce an estimated $80 billion of inefficiencies in the advertising and marketing industries. These inefficiencies are caused by the current labour intensive, highly-manual ad campaign workflows of TV, online, radio, cinema, outdoor and print. To help marketers manoeuvre through the…

TechBytes with Georgie Charlish, Managing Director, AUNZ, Adstream

Tell us about your role at Adstream and the team/technology that you handle. I have been working at Adstream for over 10 years, most recently leading the Australia and New Zealand business. Adstream is in the marketing and advertising business, helping brands and agencies manage and deliver content quickly and efficiently. We help them track, control, distribute, collaborate and report on their content, daily. What is the overall state of AdTech in the advertising Industry? AdTech is in a constant state of innovation…

Interview with Geoff Hoffmann, CEO, North America, Adstream

"Analytics and ROI, which is becoming highly valuable, is the new currency in Content Management." Tell us about your role and journey into AdTech. I have been working with Adstream for more than 4 years, leading the APAC and Americas regions. With Adstream being a global business, it takes you to countries far and wide. I came into Adstream after spending many years in the media advertising space. The theme here is that I have been involved with brands and agencies for many years. Now, I am more so at the end of the…

Mark Smith to Lead Adstream North American Sales

Aussie Native and Former Biz Dev Director Promoted to Newly Created Executive Role Adstream is pleased to announce Mark Smith was recently named General Manager for Sales for the North American and Latin American sales businesses. Previously Business Development Director, his elevation to overseeing the entirety of the Adstream's Americas sales comes at a time of growth within the company across the two continents. Adstream Americas CEO, Geoff Hoffman, initiated the executive promotion noting that Smith's product…

Ad Tech Leaders Align on Adoption of Ad Clouds and a Universal Asset Identifier

Extreme Reach, Adstream and Ad-ID Collaborate on Tech White Paper Advertisers and brands are facing an increasing set of challenges when it comes to delivering their video ads across non-linear channels. According to a new paper, the absence of a widely accepted unique identifier for every ad, coupled with outdated workflow processes, is costing the industry millions – in missed opportunities to fulfill programmatic ad requests, delayed campaign starts and hundreds of staff hours wasted on the search for creative assets.…

Adstream And The TEAM Companies Expand Relationship

Companies Combine Distribution with Talent & Rights Management, Aiming to Save Clients Millions of Dollars in Litigation Global digital asset management and advertising delivery tech company Adstream, and talent and rights management firm The TEAM Companies (TTC) have expanded their existing collaboration to form a comprehensive strategic partnership. Together, the two companies will provide end-to-end advertising services that will enable brands, agencies and production teams to manage talent use, rights, and content…