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AI in Marketing

4 Ways AI Is Transforming Marketers’ Roles

There’s a lot of hype surrounding Artificial Intelligence (AI) in the Marketing world – and for good reason. As marketers, we know that intelligent technology can transform our industry for the better and eventually lead to more impactful experiences for current customers and prospects alike. However, there have also been discussions about whether AI applications for Marketing are truly ready for prime time, or even if they should be used on their own at all. AI is truly just the higher level, a broader category of…

Debunking the Most Common Myths Around AI in Marketing Before 2020 Arrives

In today’s world, it’s almost impossible to avoid Artificial Intelligence (AI). From daily interactions with voice assistants and smartphones, to the content recommended to you by media streaming services; everybody is already interacting with AI in some shape or form, even if they don’t realize it. The workplace is no exception. AI is rapidly reinventing the way we work across every industry, with 70 percent of organizations set to assist workers with AI solutions by 2021. Terms like ‘AI’, ‘Automation’ and ‘Machine…

Convince Mozilla About Risks of AI and Drive Home with $225,000

The Skepticism to Benefits of AI in Public Lives Is Bigger Than Their True Value to Businesses Are we slaves to technology, or just their outcomes? Hard to arrive at a conclusion given the dimensions to which technology has crept into our lives.  AI and Machine Learning are the staple topics to discuss for most marketing and sales teams. We know the extent to which AI has proliferated into our businesses, and maybe in our domestic lives too. We work with, we chat, we sleep to, and at times, dream about innovating…

LinkedIn Sales Navigator and Matched Audiences to Integrate with Pega CRM

Pega Partners with LinkedIn Sales and Marketing Solutions to Better Engage Potential Buyers on Pega CRM Leading technology provider for customer engagement, Pegasystems, is now fortifying its CRM suite. In the latest move to empower marketing and sales teams with better insights into buyers journeys, Pega has partnered with LinkedIn. The company announced an agreement with LinkedIn Sales Navigator and LinkedIn Matched Audiences. The two powerful buyer insights tools will now integrate with Pega Sales Automation and Pega…

How Technology Is Giving the Hospitality Industry a Much-Needed Boost in Today’s Digital Age

From Artificial Intelligence (AI) to Machine Learning algorithms, technology is revolutionizing every aspect of business today, significantly increasing efficiency and productivity. In the hospitality industry specifically, consumers are using technology to seamlessly make plans—from booking dinner reservations to arranging travel accommodation. We’ve also seen consumers embrace technology that enhances their restaurant experience. According to a recent report, 73 percent of diners say restaurant tech improves their…