AI in Marketing

Data is arguably one of the biggest “make or break” factors for any organization seeking to optimize the digital experiences they’re providing to customers and prospects. But, to truly move the needle on improving website engagements and conversions, it takes more than simply collecting and analyzing data.The data must provide highly actionable insights to digital teams that leaves no stone unturned. However, there is concern amongst customer experience professionals that the analytics systems providing the crucial data…

Symphony RetailAI, the leading global provider of integrated AI-enabled marketing, merchandising and supply chain solutions for FMCG retailers and manufacturers, announced that it was recognized as a Representative Vendor in Gartner’s 2021 Market Guide for Retail Distributed Order Management Systems (Gartner subscription required). Symphony RetailAI is one of 24 vendors named in the report. Marketing Technology News: LogMeIn Furthers Commitment to Data Privacy with TRUSTe Enterprise Privacy Certification According to…

Company Adds Casper, LOLA and Bufferin to Client Roster. Doubles Employee Headcount Cognitiv, the leading provider of deep learning AI for marketers, announced the completion of an extensive brand refresh effort in response to accelerated company growth, and a renewal of its corporate vision and values. At the heart of Cognitiv’s updated branding efforts is a new tagline “The brain behind the brands,” which represents the company’s performance, intelligence, and reliability. It also reinforces Cognitiv’s mission to use…

As we enter the final month of 2020, I wanted to share with you some 2021 CX predictions. Here's what to anticipate in the world of CX in 2021. My predictions are: Embeddable CX for the Smartphone-Era Consumer With both employees and consumers remote, mobile device usage and app downloads have soared. Whether it is through a phone call, text message, or an app, consumers are predominately connecting with brands today through their smartphones. However, they are still met with fragmented, and unintelligent…

B3B consumer preferences have changed forever. 2020 has been one for the record books with the global pandemic radically shifting the way buyers and sellers engage, maybe forever. Buyers had already begun showing a preference for digital channels, but the enforcement of global lockdowns procedures has only accelerated this trend. In fact, McKinsey reported that the U.S. eCommerce experienced ten years worth of growth in three months. So what are the implications of this shift to digital channels? Business leaders must…

Artificial Intelligence (AI) is a powerful technology already playing a role in our daily lives. Online news sources and many within the business sphere frequently tout the merits of AI, but the reality is many people do not comprehend the many use cases of AI. While there is plenty of talk about future AI applications that are still years off or misconceptions based on science fiction, AI is already currently in use now for many common sense and practical business needs. The use of AI can be found in the things you…

"To truly embrace and prepare for an AI-centric world, marketers in financial services, manufacturing, and other B2B industries must be prepared to take automation to the next level of intelligence and augment their workforces."  Hi Rashmi, please tell us about your journey into marketing and how you started at Conversica. I’ve been in enterprise software for over 25 years. During that time, I’ve brought to market different AI-powered solutions from content and predictive analytics solutions to now Intelligent Virtual…

Latest Conversational Marketing Analytics Trends State that Customers’ Emotions Have Significant Influence on Their Satisfaction with a Service Chatbot Strategy Analytics – The development of conversational agents or chatbots that can engage in empathetic conversation with ‘real people’ has long been a goal of artificial intelligence (AI). But the majority of current mainstream chatbots used to increase customer engagement and reduce costs, are inflexible, prescriptive and unable to work outside of their scope. The…

There’s a lot of hype surrounding Artificial Intelligence (AI) in the Marketing world – and for good reason. As marketers, we know that intelligent technology can transform our industry for the better and eventually lead to more impactful experiences for current customers and prospects alike. However, there have also been discussions about whether AI applications for Marketing are truly ready for prime time, or even if they should be used on their own at all. AI is truly just the higher level, a broader category of…

In today’s world, it’s almost impossible to avoid Artificial Intelligence (AI). From daily interactions with voice assistants and smartphones, to the content recommended to you by media streaming services; everybody is already interacting with AI in some shape or form, even if they don’t realize it. The workplace is no exception. AI is rapidly reinventing the way we work across every industry, with 70 percent of organizations set to assist workers with AI solutions by 2021. Terms like ‘AI’, ‘Automation’ and ‘Machine…

The Skepticism to Benefits of AI in Public Lives Is Bigger Than Their True Value to Businesses Are we slaves to technology, or just their outcomes? Hard to arrive at a conclusion given the dimensions to which technology has crept into our lives.  AI and Machine Learning are the staple topics to discuss for most marketing and sales teams. We know the extent to which AI has proliferated into our businesses, and maybe in our domestic lives too. We work with, we chat, we sleep to, and at times, dream about innovating…

Pega Partners with LinkedIn Sales and Marketing Solutions to Better Engage Potential Buyers on Pega CRM Leading technology provider for customer engagement, Pegasystems, is now fortifying its CRM suite. In the latest move to empower marketing and sales teams with better insights into buyers journeys, Pega has partnered with LinkedIn. The company announced an agreement with LinkedIn Sales Navigator and LinkedIn Matched Audiences. The two powerful buyer insights tools will now integrate with Pega Sales Automation and Pega…

From Artificial Intelligence (AI) to Machine Learning algorithms, technology is revolutionizing every aspect of business today, significantly increasing efficiency and productivity. In the hospitality industry specifically, consumers are using technology to seamlessly make plans—from booking dinner reservations to arranging travel accommodation. We’ve also seen consumers embrace technology that enhances their restaurant experience. According to a recent report, 73 percent of diners say restaurant tech improves their…