Browsing Tag

Allocadia

Trends in Marketing Technology Budgets Could Impact Data Quality and Hygiene

Part One of  The Predictions Series for 2018 Covers Futuristic Insights on Marketing Budgets, Data Management, and Data Quality and Martech Delusions 2017 proved to be a phenomenal year for marketing technology vendors as we witnessed the ecosystem growing to 5300+ companies. In a way, if it’s marketing, it’s has be digital, and more specifically personalized, real, and optimized to meet contemporary standards of Customer Marketing. According to Chief Martech, 2017 fetched us 40% more martech solutions compared to the…

TechBytes with Sam Melnick and Debbie Qaqish – Allocadia & The Pedowitz Group

(Left) Debbie Qaqish CSO - The Pedowitz Group (Right) Sam Melnick VP, Marketing - Allocadia Last month at the Martech Conference in Boston, The Pedowitz Group (TPG) and Allocadia announced a key partnership to give Marketing Operations leaders an edge on how they optimize marketing spend for maximum revenue impact. An educational initiative, the industry-first partnership is focused on making marketing operations perform optimally and thrive in today’s customer-centric, buyer-driven marketplace. To understand more…

Shining a Light on the CMO and CFO Relationship Using Marketing Performance Management

One relationship that has dominated our discussions of marketing leadership for the past 15 years is that between Marketing and Sales. So, what actually CMO and CFO share amongst each other to get the business run like a fine machine? How is this relationship critical to Marketing Performance Management? Today, in an age where marketing investments are under greater scrutiny than ever, and when CMOs are held accountable for their ability to deliver revenue, it’s time to focus on the relationship between Marketing and…