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Can AI-Fueled Digital Marketing Change Landscape and Fuel Growth?

Digital Marketing is not as easy as it reads. It is facing numerous challenges. With everyday growing websites, and everyone competing to rank on the first pages of SERPs, the competition has become tougher than ever. However, the rising of challenges has also given the birth of rising of new technologies. Nowadays, terms like Blockchain, Artificial Intelligence, Internet-of-Things, Machine Learning, Data Science, etc. have found their strong places in human minds across various industries at a global level. These latest…

Smart Devices Try To Avoid A Festive Failure

56% planning to purchase a device over the Christmas Period, despite 69% confirming their device doesn’t always understand them There’s going to be a lot of domestic smart tech unwrapped amid the tinsel this Christmas, according to the latest research on the hottest Christmas gifts.  Despite 56% of the population already owning a smart device and 56% planning on purchasing a smart device for either themselves or a loved one, many are only using limited functionality on their devices, according to latest research by…

Neongecko Inc. Launches “Neon AI Nano HTML” to Add Conversational AI to Websites

Website Designers Can Now Add a Powerful Desktop AI Assistant to Standard Webpages Neongecko.com Inc. unveiled the “Neon AI Nano HTML” to enable website designers to quickly and easily add conversational AI to webpages. Neon AI Nano can be added to webpages with standard HTML. Conversational AI results can be input from Neon AI with a simple “paste” command. Recent market data shows that typing will be used for less than 50% of searches in 2020, and voice will be used for more than 50% of human computer…

Apple Takes Leap of Faith into Immersive Voice and Conversational AI; Buys PullString

The maker of conversational AI and immersive voice applications for Amazon Studios: The Grand Tour, HeartRadio: iHeart Santa, Amazon Studios: Bosch, HomeAdvisor and a galaxy of other voice-based applications made a soft landing last week as trending news on MarTech acquisitions. As per sources, PullString is now an Apple company. This development opens up new avenues for Mobile Marketing and In-App application developers to leverage technology for making immersive conversational voice apps using AI and Machine Learning. For…

20 Hot Brands on the Social Media Monitoring RADAR – Part II

Martech Series Features 20 Brands That Are Helping Businesses Maintain Their Social Media Footprint ‘Social Media Monitoring is all about finding out the buzz about your brand. It’s a lot of data collation and extracting meaningful insights in order to decide the direction in which a business has to be driven. This process happens via Social Media Monitoring tools and is not restricted to Social Media only. It also involves crawling into every nook and corner of the internet that can host data.’ Social Media Monitoring…

20 Hot Brands on the Social Media Monitoring RADAR – Part I

MarTech Series Features 20 Brands That Are Helping Businesses Maintain Their Social Media Footprint Brands are getting keener to know what is being spoken about their products and services on the World Wide Web. We are talking about a global platform (the internet in entirety) and fragmented enterprise data scattered across multiple channels! Further, brands would ideally like this data to be collated to harbor rich insights and assess their brand’s value on a macro level. Impossible, right? Not anymore. Thanks to…

Are Small and Local Businesses Ready for Voice Search?

Brands and retailers are finding new methods of reaching consumers every day, and recently, voice search has been at the forefront of this conversation. The popularity of voice assistants like Apple’s Siri and Amazon’s Alexa have grown exponentially due to their ease of use and simplicity. In fact, a recent study by Gartner predicted that by 2020, 30 percent of online browsing sessions will be voice-conducted. With voice quickly becoming the preference of consumers, small and local brands need to ensure they’re ready for…