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CHEQ

TechBytes with Michael Badichi, Co-founder and CTO at Anzu.io

Tell us about your journey in Technology. What inspired you to start Anzu.io? I was always fascinated by technology and innovation, and had already begun programming by the age of 9! In my early years, I experimented with working in many areas of computing such as Reverse Engineering, Hacking, Computer Graphics, and Demo-making. Tasks that did not involve creativity and innovation seldom interested me—and this truth remains today! As the years went by, I had the chance to work in a wide range of technological fields and…

CHEQ Enhances Brand-Safety AI to Cover 200 Granular News Categories

Keyword-Killing AI understands context and 14 languages; Trained on millions of pieces of content Military-grade ad verification company CHEQ has announced that its AI can now understand online content across more than 200 granular categories. The AI is being used by brands and publishers to ensure that ads are not served next to offensive, inappropriate, or hateful content. Unlike outdated keyword-based brand safety, the AI can detect whether online content is discussing anything from alcohol to body modification, fine…

MarTech Interview with Guy Tytunovich, Founder and CEO at CHEQ

"Ad-driven e-commerce should be adopting cybersecurity technologies like behavioral analysis and bot-fingerprinting to allow third-party vendors to look directly at a request." Could you tell us about your journey in technology and how you started at CHEQ? I started my journey in tech back in 2003 when I joined the research wing of the Israeli defense intelligence. I was admitted to a unique program known as “Haman Talpiot,” which is tasked with breeding the next generation of intelligence leadership. I served there for…

Anzu and CHEQ Launch First Ad-Verification Solution for 3D Video Gaming

Turner, Part of Warner Media Group, Will Lead the Beta-Testing of the New Services, Providing 3D Viewability Measurement, Ad-Fraud Prevention, and Brand-Safety for In-Game Advertising for Playstation, Xbox and PC Blended in-game advertising platform Anzu and military-grade cybersecurity company CHEQ announced a partnership to deliver the first-ever ad-verification solution for console gaming. The move enables, for the first time, the dynamic serving of programmatic ads integrated directly into game play, within a…

ADK, Japan’s Third-Largest ad agency, partners with CHEQ for Brand Safety and Anti-Fraud Prevention

ADK, Japan's third-largest ad agency has chosen military-grade ad-verification firm CHEQ to provide AI-based brand safety, viewability and anti-fraud prevention for its roster of advertisers. In a statement announcing the pilot, the agency said: "We are committed to offering an ad-serving environment that keeps advertisers safe. In order to make the sector more healthy, we have been making huge strides. The services offered by CHEQ, using AI, ensure protection before an ad is served. Marketing Technology News:…

Nearly Two-Thirds of Advertisers Say Brand Safety Tools Are Not Fit for Purpose

Brand Marketers Say They Would Forgo the Use of Solutions If They Were Not Achieving Adequate Reach Though almost all advertisers are using technology to prevent brand safety incidents, almost two thirds (61 percent) are seriously concerned that such tools are not fit for purpose, according to a new report from military-grade cybersecurity company CHEQ and media publisher Digiday. The survey of 300 brands, agencies and publishers found that 85 percent of brands have used safety technology for more than a year, 11…

CHEQ Report: Online Ad Fraud To Cost $23 Billion Globally in 2019

Marketers are expected to lose $23 billion this year in online ad spending because of ad fraud, a global economic study by CHEQ has revealed. The military-grade cybersecurity company commissioned a report about the full scale of ad fraud, undertaken with economist Roberto Cavazos, a professor at the University of Baltimore, using the latest economic analysis, proprietary CHEQ data, and expert interviews. The report finds that while direct global economic costs of ad fraud are conservatively placed at $23 billion, indirect…

US Ad-Fraud Is Getting More Sophisticated, According to CHEQ

Some 77% of fraudulent US ad traffic is highly sophisticated according to military-grade ad-verification firm CHEQ. In a study of 4.1 billion ad requests made in the United States across 1.2 million domains between October 2018 and February 2019, 18% of online ad traffic was fraudulent.  Of this fraudulent traffic, 77% was classified as “sophisticated invalid traffic” (SIVT), which utilizes far more advanced malicious methodologies to defraud the advertising ecosystem than the more basic forms of ad fraud or “general…

CHEQ and RiskIQ Partner to Combine Autonomous Ad Verification with Digital-Threat Prevention for End-To-End Solution

Military-grade ad-verification company CHEQ, and RiskIQ, the global leader in attack-surface management, announced a partnership providing both companies’ clients access to an end-to-end suite of digital advertising-security solutions. The combination of CHEQ’s autonomous brand safety, viewability, and ad-fraud prevention, and RiskIQ’s ad-scanning for malware, hijacking, and ad injection creates visibility and protection across the entire digital advertising supply chain. The move is part of a shared vision to afford…

Consumers View Non-Brand Safe Ads As An Intentional Endorsement By The Brand, According To New Study By CHEQ, MAGNA And IPG Media Lab

The Study, Conducted in Collaboration with BMW and a Leading Online Entertainment Platform Is the First to Measure and Quantify the Precise Impact of a Negative Ad Placement In the wake of a number of recent brand safety issues in the digital advertising marketplace, autonomous brand safety company CHEQ, together with IPG Mediabrands, BMW and a leading online entertainment platform, announced the results of an in-depth media trial study – "The Brand Safety Effect" – that examined how ads that appear near negative…

Cybersecurity Company CHEQ Raises $5 Million to Replace Ad-Verification Tech with Fully Autonomous Brand-Safety System

CHEQ is a Global Cybersecurity Company and a Pioneer of Autonomous Brand Safety, Protecting the Digital Ad Spend for the World's Leading Brands Cybersecurity company CHEQ announced the closing of $5M in Series A funding, which will help it enable digital advertisers to publish ads in a brand-safe environment and prevent ad fraud. CHEQ’s Autonomous Brand Safety solution uses military-grade AI and Natural Language Processing (NLP) to rapidly analyze content and users so that brands can prevent in real time having their ads…