CPMs

It’s no secret that third party data (3P) is under pressure. Many marketers have tested data sources over the years, and overwhelmingly 1P data has proven more valuable than 3P data by a considerable margin.  Even before the threat of…
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Capabilities from Magnite and SpringServe will provide more transparency into available ad supply and help unlock greater revenue opportunities Brightcove Inc, the most trusted streaming technology company in the world, today announced…
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To help content creators monetize their content through doubling up of CPMs on Google Ads ViewLift, a global leader in end-to-end streaming and OTT solutions, announced the deployment of Advanced Ads Solution to help content…
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The Czech company, which already operates in several European markets, is getting closer to publishers and offering them a solution for transparent video advertising monetization via Prebid. Prebid is a widely used solution for…
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Launching pre-roll video ads paves the way for increased creator earnings and furthers the platform’s monetization capability Rumble, the video-sharing platform, announced that the company has launched a beta version of pre-roll video ads…
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ActionIQ, the leader in customer experience (CX) solutions that deliver actionable insight from customer data, announced its CX Hub for Acquisition Marketing, a powerful solution that allows advertisers and marketers to prospect and acquire…
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As investment in creative and data analytics rises, CreativeX secures $25M to help marketers measure their content against four indicators of long-term brand growth: creative quality, brand consistency, compliance, and representation.…
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The partnership will bolster Media.net’s high-quality news inventory with transparent and trusted ratings produced by NewsGuard’s team of experienced journalists Media.net, a leading contextual advertising technology company, announced a…
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Analytics & Measurement: 2020 was a year of upheaval. What started with massive fires burning in Australia, to the global pandemic the world had not seen the likes of since 1916 and ended with a contentious election. But the…
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“There is always someone who will take advantage of an opportunity.” A prominent CFO recently said that to his staff. And he couldn’t be more on point. Except in the case of our industry, it isn’t “someone.” It’s all of us. While much of…
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Global out-of-home ad spend, including all digital, traditional and ambient media, declined 13.3% to $51.63 billion in 2020, driven down by the deep impact of COVID-19, but global OOH revenues are projected to rise 6.6% in 2021 and post…
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Media solution provider Brand Networks announces the expansion of Snapchat's API capabilities to enable a business presence on the popular social channel at a multi location retailer's store level. By leveraging existing partnerships…
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Revcontent, a leading content marketing, and discovery platform, announced strong revenue growth and new premium publisher clients including Barstool Sports, Patch.com, Heavy.com, McClatchy, Nexstar Digital, and Salon. Despite the…
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Predicted to cost brands $16.4 billion last year alone, ad fraud is a growing challenge that a marketer can no longer ignore. And with fraudsters constantly adjusting their tactics to evade detection, staying one step ahead can seem like an…
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