Bob Ivins Joins TVSquared as Chief Strategy Officer
TVSquared, the global leader in unified cross-platform measurement, announced that Bob Ivins has joined as Chief Strategy Officer (CSO). A three-decade industry veteran, Ivins is widely recognized for pioneering data-driven advertising and promoting better transparency and collaboration throughout the TV ecosystem.
As CSO, Ivins will help TVSquared continue to revolutionize the industry to ensure that advertisers can measure the impact of TV on business outcomes and reach the right audiences at scale.
Marketing…