customer data

New appointments in engineering, investor relations, finance, operations, marketing and talent provide leadership and expertise to support the next phase of company growth Klaviyo (the “Company”), a leading customer data…
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Digital marketing is an industry that has exploded in popularity and importance over recent years. Between 2015 and 2020, the industry saw an average growth rate of 69%, totaling a market cap of $260 billion in this latter year.…
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Independent certification reinforces Innoveo's commitment to ensuring data availability, security, and privacy Innoveo, a global technology firm and a pioneer in enterprise no-code platform (NCP) today announced that the company has…
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Myles Kleeger, President & Chief Customer Officer at Braze chats about a few top customer engagement trends and practices in this Q&A with MarTech Series: _________ Welcome to this MarTech Series chat Myles, tell us about your…
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Lytics’ customer data platform gives real-time, behavioral insights to create unique brand experiences for customers Lytics, a customer data platform (CDP), announces that it has been positioned as a “Major Player” in the IDC…
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Premier hops producer in global brewing industry streamlines and standardizes key business processes on the ELO ECM platform ELO Digital Office USA, enabling businesses to improve collaboration and digitalize information management,…
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The role of the -marketer has never been more complex. The world of consumer marketing continues to evolve at breakneck speed, matched only by the rate at which customer expectations are changing. Marketers are under enormous pressure to…
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Cloud Data Protection provider leverages HCS to ensure no data leaves customer's environment and there is a provable record for every data risk. Theom, a fully managed Cloud Data Protection Platform that empowers enterprises to protect…
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Good Data has become one of the most important factors to making business decisions. Making judgments based on what we think to be true is no longer enough in today's market; data has become important for B2B businesses to remain…
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China’s new data privacy law, the Personal Information Protection Law (PIPL), went into effect on November 1. Penalties for noncompliance are steep: fines of more than $7 million or up to 5% of a company’s revenue, the loss of business…
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Amplitude’s growing technology ecosystem makes it the hub for turning customer data into actionable insights and targeted digital experiences. Amplitude, Inc. , the pioneer in digital optimization, announced new and enhanced integrations…
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Data Protection and Privacy Top List of Consumers' Priorities, While Personalization Must Go Beyond the Surface ActionIQ, the leading Enterprise Customer Data Platform (CDP), released the inaugural CX IQ Index, an expansive survey…
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The SOC-2 certification validates that customer data is protected and that vFairs effectively manages security, availability, processing integrity, confidentiality and privacy of its customer data. vFairs has announced that…
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Predictive analysis and data science can help your organization meet marketing goals, for this to happen well your data must be organized and accessible. Can you find any marketing activity today, not driven by data? There is an increasing…
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Customer Data Platform to Provide Inspired Experiences Online and In-Store mParticle, the largest independent Customer Data Platform, today announced Søstrene Grene Import A/S, a Danish retail chain, has selected mParticle as its customer…
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An independent audit certifies that Molecule, a growing player in the ETRM/CTRM space, has met industry-leading requirements around process integrity and data security. Molecule, the modern and easy-to-use ETRM/CTRM software company,…
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Customer data and marketing automation platform also recently recognized with awards from The Boston Globe, Deloitte, Built In Boston and Comparably Klaviyo, a leading customer data and marketing automation platform, today…
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Your marketing efforts and business relationships need better nurturing and constant follow ups to ensure reduced churn rates. One of the best ways to achieve this is by personalizing every outreach and campaign based on the buying stage or…
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RICOH Capture & Conversion Services leverages advanced technologies and human-in-the-loop processes to rapidly address needs of today's data-driven organizations Ricoh USA, Inc. unveiled its RICOH Capture & Conversion Services, an…
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Klaviyo announces combined insights from over 37 million global shoppers across more than 250 countries and territories powered by Klaviyo’s platform during the holiday season. Consumer spending isn’t slowing down any…
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