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Dreamforce

TechBytes with Ashley Walsh, VP, Marketing, Formstack

Ashley Walsh VP of Marketing, Formstack Smart forms have existed for more than 12 years and people are still using paper forms for much of their meaningful data college. We spoke to Ashley Walsh, VP, Marketing, Formstack, to understand the extent to which AI/ML help deliver customized forms for online engagement.What’s the biggest attraction for you at Dreamforce 2018? Obviously, Metallica. Just kidding. We’re especially interested in getting feedback from customers, partners and media who are boots on the ground.…

Dreamforce Interview with David Elkington, CEO and Founder, InsideSales.com

"One can have all the AI algorithms in the world and even a platform to run them on, but without a critical mass of data, those investments will go underutilized."What’s the biggest attraction for you at Dreamforce 2018?  For me, it has to be our customers and integration partners. Dreamforce attracts the biggest concentration of InsideSales.com users and partners, and I look forward to sitting down with them. I want to learn how they are using AI and Collective Intelligence data to improve sales. What Salesforce…

Dreamforce Interview with Jason Jue, CMO and Co-Founder, Triblio

"Different solutions offer different sets of channels, but what’s absolutely necessary for coordinating ABM is the ability to take in and act on information about target accounts." How has the MarTech landscape changed since the last time you spoke to MarTech Series? This year, when you look around at a trade show, you realize that everyone’s claimed they’re an ABM platform. Marketers are looking at widespread ABM jargon and asking, “so, what do you really do?” The market is forcing vendors to clarify which specific…

Dreamforce Interview with Tyler Lessard, VP, Marketing, Vidyard

"When it comes to video, intent data can manifest itself in triggering specific workflows, most relevant that individual, that deliver the right video at the right time."What is the most exciting aspect of leading the thought-train in Video Marketing technology? For many businesses, the adoption of video isn’t just about achieving incremental gains. It’s about transforming how they communicate with customers, how they tell their brand story, and how they deliver truly personalized experiences that matter. It’s so exciting…

Dreamforce Interview with Julie Bregen, Head of Global Sales Enablement and Associate Development at ValueSelling Associates

"We offer a ValueSelling solution that integrates with Salesforce, giving clarity to opportunity pipelines for sales teams and sales managers."Tell us about your role in the company and the team you handle. I’m in a newly developed role at ValueSelling Associates, leading growth and success initiatives for the company. Our team of associates — all sophisticated, tenured sales experts — trains leading enterprise companies with the ValueSelling Framework sales methodology. Therefore, staying on top of the technology map is…

Dreamforce Interview with Gary Ballabio, Director, Business Development, Cloudinary

"Consumers have come to expect that their shopping experiences will be as optimal on their phones as they are on their desktops or laptops, and no matter where they’re viewing your content."Tell us about your journey in technology and how you arrived at Cloudinary? I joined Cloudinary last summer after spending time at Akamai Technologies. My years at Akamai gave me a foundation in best practices for website design and web performance that is very relevant to the work that Cloudinary does. After seeing Cloudinary’s image…

Melissa’s Clean Suite Fights Dirty Data in CRM Platforms

Vibrant Data Protects Customer Experience and Boosts Value of Omnichannel Marketing; Demos at Dreamforce #DF18 Melissa, a leading provider of global contact data quality and identity verification solutions, announced its Clean Suite for CRM, comprehensive data quality tools and services that provide clean data for successful omnichannel marketing. Optimized for Salesforce, Clean Suite verifies, standardizes, corrects, and appends customer contact data records – fueling marketing efforts with information that protects…

Aviso Announces Free AI Trial at Dreamforce 2018 with a Charitable Twist

Aviso90 Trial Donations Go to Donorschoose.org Aviso, the leading provider of AI-powered opportunity management solutions that increase revenue, announced a new trial offering to coincide with Salesforce’s Dreamforce conference. Aviso’s newest AI solution for opportunity management includes: Aviso WinScore: identify the statistical probability to close within the forecast timeframe Aviso Opportunity Insights: surface the most influential opportunity details Aviso Opportunity Maps: help managers identify risk and…

Salesforce and AWS Expand Global Strategic Alliance to Accelerate Enterprises’ Digital Transformations

New Integrations Will Dramatically Simplify How Data and Events Are Shared Across AWS and Salesforce Services Amazon Web Services, Inc.,an Amazon.com company, and Salesforce, the global leader in CRM,  expanded their global strategic alliance announcing new product integrations that will dramatically simplify how customers can securely share and synchronize data across AWS and Salesforce services.The new capabilities will demonstrate the companies' continued investment in delivering deeper levels of integration between…

Bigtincan Acquires FatStax to Create New Platform to Tie Sales Enablement and Salesforce.com Data together

Enterprises Need a Better Way to Map Their Business Process from Crm to Sales Enablement – Adding Fatstax Technology to Bigtincan Hub Platform Allows Businesses to Connect Data from Crm to Front Line Sellers Bigtincan, the leader in mobile, AI-powered sales enablement automation, announced the acquisition of FatStax, a sales enablement leader creating end-to-end connections across CRM and sales enablement. Through this acquisition, Bigtincan will be the first sales enablement platform that lets businesses map their entire…

Salesforce.org Announces $18 Million in Grants Towards Bay Area Education, Homelessness and Cleanliness at Dreamforce 2018

Salesforce.org Commits $15.5 Million to SFUSD and OUSD, Bringing Its Total Grants to More Than $50 Million Since 2013 Salesforce.org, the philanthropic arm of Salesforce (CRM), announced $18 million in grants to local school districts and organizations to address the Bay Area's most pressing issues including public education, homelessness and cleanliness. The $18 million includes $15.5 million in grants to San Francisco Unified School District (SFUSD) and Oakland Unified School District (OUSD), $2 million dollarsin grants…

FormAssembly Grows 63 Percent in Enterprise and Compliance, Launches New Customer-Centric Initiatives

FormAssembly, a leader in enterprise data collection and management solutions, announced a 63 percent year-over-year growth in its enterprise and compliance offering, leading to overall company growth and award recognition. The company also announced the launch of two new customer-centric initiatives: the Certification Program and the VIP Program. “We continue to remain focused on our customers’ needs and doing whatever it takes to help them become better stewards of the data they collect,” said Cedric Savarese, founder…

Introducing Salesforce Customer 360 – Unify the Customer Experience on the World’s #1 CRM Platform

Customer 360 Will Provide a Click-Based Admin Interface to Easily Connect and Manage Customer Data Across Salesforce Apps DREAMFORCE —Salesforce, the global leader in CRM, announced Salesforce Customer 360, a new way for companies to connect Salesforce apps and deliver unified cross-channel customer experiences. Core to Salesforce's vision for the Customer Success Platform, Customer 360 will help companies move beyond an app- or department-specific view of each customer by making it easier to create a single, holistic…

Demandbase Launches New ABM Product Integration

Integration Enables Demandbase’s AI-Powered Account Insights in Salesforce Pardot and Sales Cloud  Demandbase, a leader in Account-Based Marketing (ABM), announced at Dreamforce an expanded collaboration with Salesforce Pardot to provide B2B marketers with an even more efficient, integrated ABM experience. The new product integration will allow B2B marketers to access Demandbase’s anonymous website engagement and intent data within Salesforce Pardot and Sales Cloud. Marketing and sales teams can use this data to get a…

Raising the Bar for Corporate Diversity and Inclusion

There’s been a lot of media attention on the prevalent racism, sexism and economic divides existing in our country today--particularly the inequalities we are seeing in the technology industry. In marketing alone, men are almost twice as likely as women to be a director, and over four times more likely to be CEO or Managing Director. On the content side, only 19% of advertisements target minority groups. But we are seeing that when we create inclusive material, it resonates. Case-in-point, look at the box office success of…

Salesforce Kicks Off Dreamforce 2018-A Celebration of Trailblazers

The World's #1 CRM Company Welcomes Trailblazers to Dreamforce 2018 for Four Days of Innovation, Inspiration, Learning, Equality, Giving Back, Sustainability and Fun Salesforce, the global leader in CRM, welcomed 171,000 registered attendees from 83 countries and 10 million online viewers to Dreamforce, the world's largest software conference. At Dreamforce, Salesforce is unveiling new integration, productivity and AI platform services and new strategic partnerships to help companies connect with their customers in whole…

SalesHero Releases Limited Availability of Sales AI Automation Platform at Dreamforce 2018, the Most Inspiring Technology Event of the Year

Enterprise Platform Optimizes Sales Processes in Real Time to Boost Sales Efficiency SalesHero announced the limited availability of its sales AI platform to automate repetitive and time-critical sales events for enterprises. Built by founding Datameer engineers, pioneers in data analytics, the platform is purpose-built to handle big data in real time to improve and amplify sales productivity. SalesHero tackles repetitive tasks through its simplified user interface in the form of a proactive and adaptive augmented…

TimeTrade’s Scheduler for Salesforce Achieves 500 Percent Year-Over-Year Growth

Expands Customer Base With Leaders in Financial Services, Technology, Higher Ed and More TimeTrade, a leader in Intelligent Appointment Scheduling, announced that the company's Scheduler for Salesforce app has achieved record revenue growth – 500 percent in 2018 versus the same period last year – while supporting a growing roster of new brands looking to increase customer engagement and accelerate sales cycles through easier appointment scheduling. TimeTrade is at the leading edge of scheduling solutions designed to…

The Anatomy of Sales Decisions: Blending Data Science and Behavioral Science to Accelerate Sales Results

To learn more about decision-making in enterprise organizations, attend Anaplan CEO Frank Calderoni’s Dreamforce speaking session on Tues, Sep 25, at 1pm. In the world of sales, decisions are everything. What to sell, where to sell, how to sell: the future of our organizations, as well as the success of our employees, depends on how we decide (and re-decide) these questions, every day. Read More: Connected TV for CTV: Fresh Insights from DMEXCO 2018   For years, sales leaders have based decisions on experience and…

DocuSign and SpringCM to Deliver Solution for Automatically Generating Agreements

On the heels of closing its $220 Million acquisition of SpringCM just last month, DocuSign announced the first solution to be jointly developed by both companies, DocuSign Gen. Debuted ahead of Dreamforce—the most innovative software conference of the year taking place this week in San Francisco—DocuSign Gen allows Salesforce users to automate, simplify and streamline the generation of agreements such as sales contracts, quotes, and NDAs. Slated for general availability in spring 2019, DocuSign Gen is designed…