Eloqua

Venkat Nagaswamy, CMO at Mitel chats about the future of martech and what marketers should prioritize to optimize end results: ________ Venkat, tell us about your marketing journey in B2B so far, fast forward to now, what are you most…
Read More...

PeerSpot, formerly IT Central Station, grew revenues 81% YoY, solidifying its position as the authority on enterprise technology. PeerSpot, the authority on enterprise technology, rolls out a new company name and brand, and sees record…
Read More...

Marketing Automation has played a key role in shaping the success of modern day marketers. We are on a mission to improve marketing automation, one workflow at a time.” – Sourabh Mathur, Esanosys It's needless to press on the importance of…
Read More...

Global CRM pioneer, Marketpoint, announces the launch of Marketpoint CRM 3.0, a cloud-based CRM system that can be implemented out of the box or customised to meet unique client needs. Version 3.0 features full integration with marketing…
Read More...

Marvel Marketers, an award-winning marketing agency with offices in San Mateo, CA, Austin, TX, and Belfast, Northern Ireland, is continuing to expand its footprint in EMEA with a new strategic partnership with Ulster University. The…
Read More...

Solution strengthens marketing team collaboration with new dashboards, streamlined email workflow, and simplified approvals Litmus, a leader in email marketing and analytics, released a newly integrated Litmus solution at its Litmus Live…
Read More...

"It’s all about relevance these days — consumers are sick of being spammed but are happy to engage when the message resonates personally." Tell us about your role and journey into Marketing Technology. What inspired you to start Thanx?…
Read More...

"Along with the rise of Marketing Technology, people are using that data to blast users with targeted messages on a daily or even an hourly basis." Tell us about your role and journey into Technology. What inspired you to start at…
Read More...

LinkedIn Automation Tool Integrates with CRM Systems to Eliminate Manual Tasks and Improve Efficiency Dux-Soup, developer of the popular Chrome-based LinkedIn extension, has announced the launch of a Turbo Edition. The new version…
Read More...

Martech Series Features 20 Brands That Are Helping Businesses Maintain Their Social Media Footprint ‘Social Media Monitoring is all about finding out the buzz about your brand. It’s a lot of data collation and extracting meaningful…
Read More...

MarTech Series Features 20 Brands That Are Helping Businesses Maintain Their Social Media Footprint Brands are getting keener to know what is being spoken about their products and services on the World Wide Web. We are talking about a…
Read More...

"Different solutions offer different sets of channels, but what’s absolutely necessary for coordinating ABM is the ability to take in and act on information about target accounts." How has the MarTech landscape changed since the last…
Read More...

TapClicks CEO and Co-Founder Speaks at Length About the Company's Latest Funding Round, Product Roadmap for the Future and the Use of AI And Machine Learning in Marketing Reporting Platform Data visualization and marketing reporting…
Read More...

"As a video company, we need to make it easy for our customers to make great experiences for their end customers."Tell us about your role at Brightcove and how you got here. What’s the most fascinating aspect of leading a technology…
Read More...

Oktopost Joins HubSpot as a Connect Certified Partner, Empowering B2B Marketers to Build Highly-Targeted Marketing Campaigns with Social Engagement Data Oktopost, the only social media management platform for B2B enterprises, announced…
Read More...

In the older days of marketing, back in the early 2000s, a few brave CMOs invested in some rudimentary tools designed to help better manage their campaigns and audiences. These hardy pioneers sought to organize, analyze and improve…
Read More...

"As we look to AI-implementation, marketers need to understand their role as a nexus of these various data points and adjust accordingly." Tell us about your role and how you got here? What galvanized you to join a marketing technology…
Read More...

Intent data’s popularity has spiked over the last few years, recently hitting an all-time high. But, on its own, intent data, can be problematic for businesses and requires an additional filter to achieve the biggest results. Intent data…
Read More...

"Mobile Lead Capture in a GDPR compliant way is the final frontier to build usable, qualified data at scale."Tell us about your role and how you got here? Well, as CEO, I’m pleased to report that Zuant's normal admin functions and…
Read More...

With Scott Fehr on Board, It Will Help Make Customer Journey with Amperity Richer Amperity, the world's only Intelligent Customer Data Platform (CDP), announced that enterprise veteran Scott Fehr has joined the company as SVP of Customer…
Read More...