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Marvel Marketers, an award-winning marketing agency with offices in San Mateo, CA, Austin, TX, and Belfast, Northern Ireland, is continuing to expand its footprint in EMEA with a new strategic partnership with Ulster University. The agency will use the framework from its training arm, Professor M’s Academy, to bring hands-on marketing automation training to Ulster’s undergraduate and graduate marketing students and staff. With coursework in Marketo, Pardot, Eloqua, and HubSpot, along with the digital marketing best…

Solution strengthens marketing team collaboration with new dashboards, streamlined email workflow, and simplified approvals Litmus, a leader in email marketing and analytics, released a newly integrated Litmus solution at its Litmus Live conference in Boston. The updated Litmus solution streamlines the entire email marketing workflow—making it easier for marketers to collaborate, save time, and simplify approvals. Enhanced engagement analytics and reporting also provide valuable customer insights, enabling marketers to…

"It’s all about relevance these days — consumers are sick of being spammed but are happy to engage when the message resonates personally." Tell us about your role and journey into Marketing Technology. What inspired you to start Thanx? Working with restaurant and retail clients at Bain & Company, I learned brick-and-mortar businesses have a data deficit. The 80/20 rule is particularly true in the offline world but not only do most brands do a poor job of personally engaging their top customers, many don’t even know who…

"Along with the rise of Marketing Technology, people are using that data to blast users with targeted messages on a daily or even an hourly basis." Tell us about your role and journey into Technology. What inspired you to start at SailPoint? I began my career as a strategy consultant with a passion for business and finance. After graduating from Harvard Business School, I moved to San Francisco and spent two years at Bain & Company. I then realized that the best way to stay in the Bay Area was to get into the high-tech…

LinkedIn Automation Tool Integrates with CRM Systems to Eliminate Manual Tasks and Improve Efficiency Dux-Soup, developer of the popular Chrome-based LinkedIn extension, has announced the launch of a Turbo Edition. The new version provides integration with common third-party CRM and lead management platforms such as HubSpot, Marketo, Eloqua, Salesforce, Pipedrive, Zoho, Salesflare and Mailchimp, as well as recruitment ATS systems. It enables customers to deploy integrated online lead generation campaigns using LinkedIn,…

Martech Series Features 20 Brands That Are Helping Businesses Maintain Their Social Media Footprint ‘Social Media Monitoring is all about finding out the buzz about your brand. It’s a lot of data collation and extracting meaningful insights in order to decide the direction in which a business has to be driven. This process happens via Social Media Monitoring tools and is not restricted to Social Media only. It also involves crawling into every nook and corner of the internet that can host data.’ Social Media Monitoring…

MarTech Series Features 20 Brands That Are Helping Businesses Maintain Their Social Media Footprint Brands are getting keener to know what is being spoken about their products and services on the World Wide Web. We are talking about a global platform (the internet in entirety) and fragmented enterprise data scattered across multiple channels! Further, brands would ideally like this data to be collated to harbor rich insights and assess their brand’s value on a macro level. Impossible, right? Not anymore. Thanks to…

"Different solutions offer different sets of channels, but what’s absolutely necessary for coordinating ABM is the ability to take in and act on information about target accounts." How has the MarTech landscape changed since the last time you spoke to MarTech Series? This year, when you look around at a trade show, you realize that everyone’s claimed they’re an ABM platform. Marketers are looking at widespread ABM jargon and asking, “so, what do you really do?” The market is forcing vendors to clarify which specific…

TapClicks CEO and Co-Founder Speaks at Length About the Company's Latest Funding Round, Product Roadmap for the Future and the Use of AI And Machine Learning in Marketing Reporting Platform Data visualization and marketing reporting tools go hand-in-hand. Every marketer wants to look at data and toll up every campaign information in a single dashboard. Customized marketing reporting powered by data science and AI/ML helps create impactful reports and save a huge amount of time, money and effort. Backed by a recent $10…

"As a video company, we need to make it easy for our customers to make great experiences for their end customers."Tell us about your role at Brightcove and how you got here. What’s the most fascinating aspect of leading a technology company? It was a unique path that brought me to this leadership role at Brightcove. After successfully transitioning my prior company, Ellucian, from a combination of multiple premise-based software companies to a cloud-based SaaS leader of solutions designed to enable colleges and…

Oktopost Joins HubSpot as a Connect Certified Partner, Empowering B2B Marketers to Build Highly-Targeted Marketing Campaigns with Social Engagement Data Oktopost, the only social media management platform for B2B enterprises, announced that it has joined HubSpot as a Connect Certified Partner. HubSpot, a leading growth platform, works hand-in-hand with Oktopost to supercharge its inbound marketing programs by introducing a new set of social engagement data to its customers. With the Oktopost integration, HubSpot users…

In the older days of marketing, back in the early 2000s, a few brave CMOs invested in some rudimentary tools designed to help better manage their campaigns and audiences. These hardy pioneers sought to organize, analyze and improve performance, and thus created the first marketing technology stacks- integrated systems that brought order, unlocked targeted campaigns, and personalized messages for better results. Considering how far the marketing industry has come in the past few years is similar to comparing that of quill…

"As we look to AI-implementation, marketers need to understand their role as a nexus of these various data points and adjust accordingly." Tell us about your role and how you got here? What galvanized you to join a marketing technology company? In my role as SVP of global marketing, I lead the more traditional marketing functions, but also get to step outside the box as executive sponsor for our customer experience program. Sales enablement is also part of our team, which is outside the realm of most typical marketing…

Intent data’s popularity has spiked over the last few years, recently hitting an all-time high. But, on its own, intent data, can be problematic for businesses and requires an additional filter to achieve the biggest results. Intent data is, by definition, any data that has been collected to help make the assumption that a business has the intent to purchase. First party intent data has been harvested for nearly a decade in the form of engagement data from platforms like Marketo, Eloqua and Pardot, revealing who has…

"Mobile Lead Capture in a GDPR compliant way is the final frontier to build usable, qualified data at scale."Tell us about your role and how you got here? Well, as CEO, I’m pleased to report that Zuant's normal admin functions and financial governance are both well developed and benefit from the use of some very good and easy to use systems such as Harvest, Xero and Basecamp. This means that I can be fully engaged with Product Development and Sales & Marketing, which are my main interests. The start of all this was…

With Scott Fehr on Board, It Will Help Make Customer Journey with Amperity Richer Amperity, the world's only Intelligent Customer Data Platform (CDP), announced that enterprise veteran Scott Fehr has joined the company as SVP of Customer Success. Scott Fehr will be responsible for driving solution delivery, customer satisfaction, retention, and recurring revenue growth for Amperity. "Our customers are central to everything we do and bringing Scott on board will help make their journey with Amperity richer," said CEO…

"B2B audience targeting in 2018 is focused on reach beyond traditional channels. You must be able to not only identify what content is relative and compelling based on datapoints, but then deliver that in both traditional and new channels." Tell us about your role at Informa Engage and how you got here. What inspired you to join Informa Engage? As VP of Marketing Performance at Informa Engage my team supports in-house marketers and their clients with a healthy audience database and marketing technologies and tools to…

"Modern Marketing is all about having one-on-one conversations with your customers, at the right time, on the right channel, with the right content." Tell us about your role at Oracle and how you got here. What inspired you to join Oracle Marketing Cloud? I am the Senior Vice President of Oracle Marketing Cloud. I joined Oracle about seven months ago. I was previously the Chief Product Officer of a late stage startup called xAd (now called GroundTruth) which is a location-based marketing platform. Oracle is one of…

Former SAP, Eloqua CMO Heidi Melin Joins Workfront as Chief Marketing Officer Workfront, a leading provider of cloud-based Enterprise Work Management solutions, has announced that Heidi Melin has joined the company as Chief Marketing Officer (CMO) and a member of the executive leadership team. As Workfront's CMO, Heidi will be responsible for telling the Workfront story, creating and executing an integrated marketing strategy, driving increased awareness, and building a customer marketing function to deepen Workfront's…

Openprise, the leader in data orchestration solutions for marketing and sales, has announced the availability of Openprise Data Marketplace, a new solution that simplifies the process of ingesting and normalizing data from multiple third-party data providers. Openprise Data Marketplace Would Remove Exponential Complexities Openprise Data Marketplace is an integral part of the Openprise Data Orchestration Platform, a SaaS application that solves the “garbage-in/garbage-out” problem by automating how companies onboard,…