MarTech Interview with Zachary Goldstein, CEO and Founder, Thanx
"It’s all about relevance these days — consumers are sick of being spammed but are happy to engage when the …
MarTech Interview with Juliette Rizkallah, CMO, SailPoint
"Along with the rise of Marketing Technology, people are using that data to blast users with targeted messages on a …
Dux-Soup Launches Turbo Edition for Smarter, Streamlined Online Lead Generation
LinkedIn Automation Tool Integrates with CRM Systems to Eliminate Manual Tasks and Improve Efficiency Dux-Soup, developer of the popular Chrome-based …
20 Hot Brands on the Social Media Monitoring Radar – Part II
Martech Series Features 20 Brands That Are Helping Businesses Maintain Their Social Media Footprint ‘Social Media Monitoring is all about …
20 Hot Brands on the Social Media Monitoring Radar – Part I
MarTech Series Features 20 Brands That Are Helping Businesses Maintain Their Social Media Footprint Brands are getting keener to know …
Dreamforce Interview with Jason Jue, CMO and Co-Founder, Triblio
"Different solutions offer different sets of channels, but what’s absolutely necessary for coordinating ABM is the ability to take in …
Why You Should Keep an Eye on Marketing Reporting Platforms in 2019
TapClicks CEO and Co-Founder Speaks at Length About the Company’s Latest Funding Round, Product Roadmap for the Future and the …
Interview with Jeff Ray, CEO, Brightcove
"As a video company, we need to make it easy for our customers to make great experiences for their end …
Oktopost Becomes a HubSpot Connect Certified Partner
Oktopost Joins HubSpot as a Connect Certified Partner, Empowering B2B Marketers to Build Highly-Targeted Marketing Campaigns with Social Engagement Data …
How Your MarTech Stack Fails to Serve the Customer
In the older days of marketing, back in the early 2000s, a few brave CMOs invested in some rudimentary tools …
Interview with Ryan Hollenbeck, SVP, Global Marketing, Verint
"As we look to AI-implementation, marketers need to understand their role as a nexus of these various data points and …
Why You Need to Make Intent Data Fit For Your Business
Intent data’s popularity has spiked over the last few years, recently hitting an all-time high. But, on its own, intent …
Interview with Peter Gillett, CEO, Zuant
"Mobile Lead Capture in a GDPR compliant way is the final frontier to build usable, qualified data at scale." Tell …
Amperity Appoints Scott Fehr as SVP of Customer Success
With Scott Fehr on Board, It Will Help Make Customer Journey with Amperity Richer Amperity, the world’s only Intelligent Customer …
Interview with Rhonda Wunderlin, VP, Performance Marketing, Informa Engage
"B2B audience targeting in 2018 is focused on reach beyond traditional channels. You must be able to not only identify …
Interview with Shashi Seth, Sr. Vice President, Oracle Marketing Cloud
"Modern Marketing is all about having one-on-one conversations with your customers, at the right time, on the right channel, with …
Marketing Veteran Heidi Melin is the New CMO at Workfront
Former SAP, Eloqua CMO Heidi Melin Joins Workfront as Chief Marketing Officer Workfront, a leading provider of cloud-based Enterprise Work Management solutions, …
Openprise Launches ‘Openprise Data Marketplace’ to Normalize Data Ingestion and Unification
Openprise, the leader in data orchestration solutions for marketing and sales, has announced the availability of Openprise Data Marketplace, a new solution that …
LinkedIn Marketing Diversifies its Partner Program with New Categories and MarTech Members
Linkedin Has Announced That It Is Introducing 19 New Partners In Three New Categories To Help Marketers LinkedIn has announced …
Seismic Launches Application with Engagement Analytics for Advanced Revenue Initiatives
Seismic helps marketers align with sales and fulfill promise to accelerate deal cycles through integration to Oracle Marketing Cloud After …