Marvel Marketers, an award-winning marketing agency with offices in San Mateo, CA, Austin, TX, and Belfast, Northern Ireland, is continuing …
Litmus Launches Integrated Solution for Email Marketing
Solution strengthens marketing team collaboration with new dashboards, streamlined email workflow, and simplified approvals Litmus, a leader in email marketing …
MarTech Interview with Zachary Goldstein, CEO and Founder, Thanx
"It’s all about relevance these days — consumers are sick of being spammed but are happy to engage when the …
MarTech Interview with Juliette Rizkallah, CMO, SailPoint
"Along with the rise of Marketing Technology, people are using that data to blast users with targeted messages on a …
Dux-Soup Launches Turbo Edition for Smarter, Streamlined Online Lead Generation
LinkedIn Automation Tool Integrates with CRM Systems to Eliminate Manual Tasks and Improve Efficiency Dux-Soup, developer of the popular Chrome-based …
20 Hot Brands on the Social Media Monitoring RADAR – Part II
Martech Series Features 20 Brands That Are Helping Businesses Maintain Their Social Media Footprint ‘Social Media Monitoring is all about …
20 Hot Brands on the Social Media Monitoring RADAR – Part I
MarTech Series Features 20 Brands That Are Helping Businesses Maintain Their Social Media Footprint Brands are getting keener to know …
Dreamforce Interview with Jason Jue, CMO and Co-Founder, Triblio
"Different solutions offer different sets of channels, but what’s absolutely necessary for coordinating ABM is the ability to take in …
Why You Should Keep an Eye on Marketing Reporting Platforms in 2019
TapClicks CEO and Co-Founder Speaks at Length About the Company’s Latest Funding Round, Product Roadmap for the Future and the …
Interview with Jeff Ray, CEO, Brightcove
"As a video company, we need to make it easy for our customers to make great experiences for their end …
Oktopost Becomes a HubSpot Connect Certified Partner
Oktopost Joins HubSpot as a Connect Certified Partner, Empowering B2B Marketers to Build Highly-Targeted Marketing Campaigns with Social Engagement Data …
How Your MarTech Stack Fails to Serve the Customer
In the older days of marketing, back in the early 2000s, a few brave CMOs invested in some rudimentary tools …
Interview with Ryan Hollenbeck, SVP, Global Marketing, Verint
"As we look to AI-implementation, marketers need to understand their role as a nexus of these various data points and …
Why You Need to Make Intent Data Fit For Your Business
Intent data’s popularity has spiked over the last few years, recently hitting an all-time high. But, on its own, intent …
Interview with Peter Gillett, CEO, Zuant
"Mobile Lead Capture in a GDPR compliant way is the final frontier to build usable, qualified data at scale." Tell …
Amperity Appoints Scott Fehr as SVP of Customer Success
With Scott Fehr on Board, It Will Help Make Customer Journey with Amperity Richer Amperity, the world’s only Intelligent Customer …
Interview with Rhonda Wunderlin, VP, Performance Marketing, Informa Engage
"B2B audience targeting in 2018 is focused on reach beyond traditional channels. You must be able to not only identify …
Interview with Shashi Seth, Sr. Vice President, Oracle Marketing Cloud
"Modern Marketing is all about having one-on-one conversations with your customers, at the right time, on the right channel, with …
Marketing Veteran Heidi Melin is the New CMO at Workfront
Former SAP, Eloqua CMO Heidi Melin Joins Workfront as Chief Marketing Officer Workfront, a leading provider of cloud-based Enterprise Work Management solutions, …
Openprise Launches ‘Openprise Data Marketplace’ to Normalize Data Ingestion and Unification
Openprise, the leader in data orchestration solutions for marketing and sales, has announced the availability of Openprise Data Marketplace, a new solution that …