Browsing Tag

FatTail

FatTail Announces Deals Marketplace to Expand Access to Programmatic Deals for Buyers and Sellers

MTS Staff Writer May 18, 2022 0

Marketplace allows publishers to maximize the value of premium inventory and buyers to access premium programmatic deals at unprecedented scale FatTail, an enterprise technology company with a decades-long track record of powering…
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Native & Programmatic Advertising

New FatTail Research Shows Publishers Battle Rising Transaction Costs Despite the Move Towards…

Globe Newswire Aug 31, 2021 0

100% of Executives Surveyed Describe “Nirvana” as Allowing Teams to do Higher Value Activities FatTail, an enterprise advertising technology company built to power the premium market for publishers, unveiled new data that shows publishers…
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Advertising Trends

FatTail Launches Premium Supply Platform to Connect Publishers and Programmatic Buyers to the $275…

Globe Newswire May 26, 2021 0

New Marketplace Offers Programmatic Access to Exclusive, Guaranteed Inventory from Leading Publishers and Media Companies FatTail, an enterprise technology company powering premium advertising supply for the world’s leading publishers,…
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Sales Enablement

FatTail and RSG Announce Plan to Build New Tool to Tackle Linear and Digital Convergent Buys

PRNewswire Sep 4, 2018 0

FatTail Inc. and RSG Media announced their plan to build an advertising sales enablement platform that will allow for seamless buys of publishers' Digital and Linear inventory. Named the Advanced Planning Tool (APT), this new platform will…
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