FatTail and RSG Announce Plan to Build New Tool to Tackle Linear and Digital Convergent Buys
FatTail Inc. and RSG Media announced their plan to build an advertising sales enablement platform that will allow for seamless buys of publishers' Digital and Linear inventory. Named the Advanced Planning Tool (APT), this new platform will enable sellers to build and track a single convergent plan, while integrating to most publishers' traffic and order management systems to execute the buy downstream.
"We are very excited about the approach we are taking because it addresses a significant market need without requiring…