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Gaming Experience

New PC Poster Sticker Game and Anzu Form an Exclusive Partnership

Soon-to-be-released PC game Poster Sticker will feature real-world advertising thanks to an exclusive partnership between creator Caipirinha Games and Anzu.io, the world’s most advanced blended in-game advertising platform. With Anzu’s industry-leading solution, Poster Sticker now will be available to global advertisers for both banner and video ads. Caipirinha is a well-established, prolific developer, with over 75 cross-platform offerings and 17 years of experience building successful games. As a game about advertising,…

Anzu and Axis Games’ Expanded Partnership Brings Programmatic In-game Ads to Esports League in Industry First

Anzu.io, the world-leading provider of in-game advertising solutions, announced the expansion of its exclusive partnership with Axis Games, the developers of the popular game Axis Football and the newly formed Axis Football Esports League. Under the new deal, Anzu's platform will enable programmatically delivered, blended in-game ads to be shown during a live esports tournament. This partnership is groundbreaking for the gaming industry; it represents the first time in history that advertisers will have the opportunity to…

Venatus Expands In-Game Advertising Offering With Frameplay

Venatus, the advertising technology platform focused on gaming and entertainment, has announced a global partnership with Frameplay.gg. The partnership will see Venatus monetize Frameplay’s in-game advertising placements, reaching millions of gamers worldwide. Frameplay, headquartered in San Francisco, enables game developers to easily place advertising within video game environments without interfering with, or degrading, the gameplay performance or experience. Commenting on the partnership, Jonathon Troughton, CEO,…

Out with the New, in with the Old: Nostalgia’s Increasing Role in Content, Personalization, and Consumer Choice

In a digital world where consumers can have nearly every novelty, we’re seeing something old and familiar to catch their eye. This trend is nostalgia, and it’s hot across the board; think retired logos reemerging, vinyl sales surging, and Netflix’s top 80s-throwback show Stranger Things. But there’s more to nostalgia than these big generational touchstones. Throughout the research we’ve conducted this past year, we’ve seen nostalgia emerge in sometimes unexpected places. It may be one of the biggest weapons in the TV…

GameStop Doubles-Down on Retail Innovation, Partners with R/GA to Re-Design the Future of the Cultural Gaming Experience

GameStop Corp. announced a strategic partnership with global innovation design firm, R/GA, to strengthen its focus on creating unique in-store experiences as part of its strategic move in re-affirming its place in the video gaming culture. The partnership with R/GA’s Austin and Chicago teams is part of GameStop’s broader business transformation strategy to evolve its efforts in cultivating innovative customer-centric opportunities to bring video game culture to life in every neighborhood. GameStop’s renewed customer-first…