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Industry Stalwarts Make the Case That That Digital Transformation Is Key to Manufacturers’ Survival

Most Business Leaders Don't Understand the Fundamental Threat Digitalization Poses and Are Too Cautious and Slow in Making the Shift to Digital. the Authors Address the Common Obstacles Leaders Face and Offer a Framework to Guide Them Through the Complex Transformation Process. In their significant new article, "The Only Way Manufacturers Can Survive," published in the Spring 2019 issue of MIT Sloan Management Review, innovation expert Vijay Govindarajan and former CEO and chairperson of GE Jeffrey Immelt contend that…

5 Pinterest Hacks That Can Be Used For B2B Marketing

Pinterest, When Used Intelligently, Can Help You Drive Traffic to Your Website and Help Your Marketing Strategy Too Wait! Before you dismiss Pinterest as a place where young women go for their wedding gown inspiration, allow us to help you see the other side. Pinterest is much more than a social media platform that can be used as a B2C platform for women-centric consumer goods. Pinterest allows its users to visually discover, curate and share their interests by posting or ‘pinning’ images, videos and links on digital…

Interview with Adrianna Burrows, Chief Marketing Officer, Cornerstone OnDemand

"The best marketers will be able to use technology, including machine learning, to fine-tune their campaigns and provide truly personalized experiences for their potential buyers." Tell us about your role and how you got here. What inspired you to be a part of a tech-based talent management company? In March 2018, I joined Cornerstone OnDemand as the Chief Marketing Officer. The company is currently in a pivotal phase of growth, and I was drawn to the enormous opportunity to lead the company’s brand expansion and help…

Why Your Brand Needs to Become [P]interesting to Reign Social ROI

Brands that have not yet looked at Pinterest to amplify their social ROI could be missing out on a big piece of the revenue pie. If you are a marketer, there’s a lot to like and explore on Pinterest. Going by modern standards of Pinterest Marketing, it’s quite a heady cocktail of social, search, and shopping (purchase or buy). From a very humble beginning in 2011, Pinterest today is valued at over $11 billion and has over 175 million MAU. Pinterest is not the usual run on the mill social networking platform. In fact, it…

Interview with Bertram Schulte, Chief Digital Officer, SAP

"Customer Data Management will be the key driver – whoever gets customer data right, has a chance to get digital right (especially in an AI/ML world)."Tell us about your role and how you got here? What galvanized you to be a part of an enterprise tech company? I serve as the Chief Digital Officer (CDO) at SAP, running the digital business and helping provide customers one seamless, digital experience. Since May 2017, I have been overseeing digital customer strategy for SAP across sales, customer success, support, and…

Mobile World Congress 2018: What’s Next for Industry Innovation?

Mobile World Congress 2018 (MWC 2018) has always been much more than just a launch pad for the latest handsets and gadgets, and 2018 didn’t disappoint. Of course, new cellphone models were released — including Samsung’s long-anticipated Galaxy S9 — but the focus of MWC was on major trends that are transforming the industry, and what innovations we can expect in the next 12 months. There were three key topics that stole the show: data security, the dawning of 5G, and mitigating the challenges of Artificial Intelligence…