In Partnership with American University, MWWPR Will Create Deeper Insight into the Mind of The GenZ Consumers; Program Aims to …
Generation Z: Self-Care Is More Than a Hashtag
As a culture and society obsessed with youth, we pay a lot of attention to the next generation. Generation Z, …
In-Game Ads Needn’t Be Disruptive
Gamers don’t like it when advertising gets in the way of play, as illustrated by the furore around the unskippable ads …
The Real Economic Losses from Influencer Fraud
If there was any doubt about the economic power of Influencer Marketing, then check out the SEC filing of the …
Email Marketing Isn’t Dying, It’s Already Dead
Email has long been a preferred means for drip Marketing campaigns, and the days of blasting one generic message to …
How to Create Viral Content That Generation Z Will Love
By next year, Generation Z will account for 40% of all customers, according to a Fast Company report. Although their …
Five Reasons You Should Consider Video Marketing for Your Brand
87% of consumers say they’d like to see more video from brands in 2019, according to video creation company Wyzowl’s …
The Sports Streaming Tipping Point: Four Lessons for Future Success
Live sport is a big business. Of all the industry innovations in recent years, OTT streaming has undoubtedly had the …
How Video Technology Is Changing the Face of the Web
While content strategies come and go with each passing year, we are now witnessing a rapid shift in the infrastructure …
Social Media Rapidly Emerges as a Critical Business and Marketing Channel to Target Gen Z Buyers
AI to Find High Application in Tools and Services Designed for the Influential Gen Z Demographic, Finds Frost & Sullivan …
Consumers Trust Amazon Is Using Their Data Responsibly, Beating out Apple, Google & Banks, According to New SmarterHQ Survey
79% of Consumers Believe Companies Know Too Much about Them, yet 90% Are Willing to Share Behavioral Data for a …
Wide-Ranging Gen Z Study Reveals Purchasing Decisions Strongly Influenced by Celebrities, Desire for Uniqueness
Study of Multigenerational Respondents Across Nine Countries Has Important Implications for Retailers and Brands A worldwide study focused on buying …
New Survey by Visual Objects Finds Generation Z Dominates YouTube While Other Generations Prefer Facebook
The Websites People Use Most Varies Among Generations, a New Survey Finds. the Data Shows That Amazon’s User Experience Ranks …
TechBytes with Nadjya Ghausi, VP, Marketing, Prezi
Nadjya Ghausi VP,Marketing, Prezi In a startling revelation, leading Presentation Software provider - Prezi has reported that Millennials have a slightly …
Five Things to Consider When Marketing to College Students
As an industry, we love to treat young people as mythical beasts whose motivations and desires must be deciphered through …