Generation Z

In Partnership with American University, MWWPR Will Create Deeper Insight into the Mind of The GenZ Consumers; Program Aims to Bridge the Gap Between the Classroom and New Trendsin PR…
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As a culture and society obsessed with youth, we pay a lot of attention to the next generation. Generation Z, the youngest cohort of consumers are now coming of age - and shaking things…
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Gamers don’t like it when advertising gets in the way of play, as illustrated by the furore around the unskippable ads recently introduced to NBA 2K19’s loading screen. Many game…
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If there was any doubt about the economic power of Influencer Marketing, then check out the SEC filing of the Millennial fashion brand, Revolve. Valued in its recent IPO at about $1.8…
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Email has long been a preferred means for drip Marketing campaigns, and the days of blasting one generic message to your entire email list are long past. You can find countless…
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By next year, Generation Z will account for 40% of all customers, according to a Fast Company report. Although their current buying power is just $44 billion, if you also add the…
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87% of consumers say they’d like to see more video from brands in 2019, according to video creation company Wyzowl’s annual State of Video Marketing survey. With so many channels…
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Live sport is a big business. Of all the industry innovations in recent years, OTT streaming has undoubtedly had the most significant impact on its status quo and put the greatest…
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While content strategies come and go with each passing year, we are now witnessing a rapid shift in the infrastructure of how marketers craft and deliver messages to their audiences…
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New Spending Power Figures from Engine’s Cassandra Highlight Increasing Importance of Brand Advocacy Cassandra, powered by Engine, released new spending power figures that show…
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AI to Find High Application in Tools and Services Designed for the Influential Gen Z Demographic, Finds Frost & Sullivan Generation Z currently makes up 24 percent of the…
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79% of Consumers Believe Companies Know Too Much about Them, yet 90% Are Willing to Share Behavioral Data for a Cheaper and Easier Shopping Experience While consumers are concerned…
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Study of Multigenerational Respondents Across Nine Countries Has Important Implications for Retailers and Brands A worldwide study focused on buying habits of Generation Z -…
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The Websites People Use Most Varies Among Generations, a New Survey Finds. the Data Shows That Amazon's User Experience Ranks High Among All Generations, Though, and Online Navigation…
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Nadjya Ghausi VP,Marketing, Prezi In a startling revelation, leading Presentation Software provider - Prezi has reported that Millennials have a slightly longer attention span…
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As an industry, we love to treat young people as mythical beasts whose motivations and desires must be deciphered through tea leaves. Marketing to college students is particularly…
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