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Generation Z

Teads Now Connects Advertisers to 88 Percent of Gen Z and Millennial Consumers According to Comscore

Teads and Bustle Digital Group Sign Exclusive Partnership Expanding Teads Reach in US Teads, The Global Media Platform, announced it signed an exclusive partnership with Bustle Digital Group (BDG) expanding its reach to 88 percent of consumers across the Generation Z and Millennial age groups in the US according to ComScore. Under the partnership, Teads will enable BDG to increase incremental ad revenue from video and viewable display across mobile and desktop. BDG is the leading digital media company publishing…

MWWPR Launches “Z-Suite” – GenZ-Driven Research and Insight Tool

In Partnership with American University, MWWPR Will Create Deeper Insight into the Mind of The GenZ Consumers; Program Aims to Bridge the Gap Between the Classroom and New Trendsin PR Industry MWWPR, one of the world's leading independent public relations firms, has partnered with American University's School of Communication to launch an innovative PR research program, which will better enable MWWPR clients to reach a rapidly growing segment of consumers, Generation Z. Entitled "MWWPR Z-Suite," this program is designed…

Generation Z: Self-Care Is More Than a Hashtag

As a culture and society obsessed with youth, we pay a lot of attention to the next generation. Generation Z, the youngest cohort of consumers are now coming of age - and shaking things up in the process. Much of the attention around these young consumers has focused on how tech-savvy they are. Gen Zs are the Digital Natives, the true social media generation, the kids who live-stream any moment, be it meaningful or mundane. But the role of technology in the lives of Gen Zs spreads far beyond the obvious. And as they grow…

In-Game Ads Needn’t Be Disruptive

Gamers don’t like it when advertising gets in the way of play, as illustrated by the furore around the unskippable ads recently introduced to NBA 2K19’s loading screen. Many game developers aren’t keen on disruptive Digital Advertising either. They work hard to create incredible gaming experiences and understandably don’t want them spoilt by intrusive, ugly, and unnatural ads. Yet advertising provides an essential revenue stream that allows developers to keep producing creative and innovative games for tomorrow’s players.…

The Real Economic Losses from Influencer Fraud

If there was any doubt about the economic power of Influencer Marketing, then check out the SEC filing of the Millennial fashion brand, Revolve. Valued in its recent IPO at about $1.8 billion, Revolve Group primarily targets Millennials and Generation Z. Revolve claims it spends 70% of their Marketing war chest on 3,500 small, mid- and macro-tiered influencers. In its SEC filing, the company mentioned the word “influencer” no less than 79 times. This Gen Z company is not alone. Amazon has paid the going rate for an…

Email Marketing Isn’t Dying, It’s Already Dead

Email has long been a preferred means for drip Marketing campaigns, and the days of blasting one generic message to your entire email list are long past. You can find countless articles, books, and podcasts that provide advice on how to segment and personalize Email Marketing content to make it relevant and compelling to specific age groups. I recommend you ignore that advice. Whether your target audiences are members of Generation Z, Millennials, Generation X or Baby Boomers, they all share the same frustrations and…

How to Create Viral Content That Generation Z Will Love

By next year, Generation Z will account for 40% of all customers, according to a Fast Company report. Although their current buying power is just $44 billion, if you also add the influence they have on their parents’ spending, it increases to a whopping $600 billion. This makes them one of the most powerful consumer forces on the market today. So, how do you adapt your marketing strategy to a young audience made up of digital natives who are notorious for having a short attention span? The secret lies in understanding…

Five Reasons You Should Consider Video Marketing for Your Brand

87% of consumers say they’d like to see more video from brands in 2019, according to video creation company Wyzowl’s annual State of Video Marketing survey. With so many channels available for digital marketing campaigns, it can be difficult to navigate — Even for the pros. Regardless of whether you choose to advertise through social media, direct email marketing, sponsored editorial content, or any of the other available options, awareness of emerging trends and how consumers are interacting with content should always…

The Sports Streaming Tipping Point: Four Lessons for Future Success

Live sport is a big business. Of all the industry innovations in recent years, OTT streaming has undoubtedly had the most significant impact on its status quo and put the greatest number of cats amongst the pigeons in terms of how much time and mind space (not to mention column inches) has been dedicated to addressing it. More consumers are now sports streaming than ever before. And with the rise of online-only providers like DAZN bringing new competition for existing market players, this has ushered in new expectations…

How Video Technology Is Changing the Face of the Web

While content strategies come and go with each passing year, we are now witnessing a rapid shift in the infrastructure of how marketers craft and deliver messages to their audiences online using video technology. Moving away from the text-based, static platform designed by members of Generation X, the internet as a delivery platform is finally adapting to the needs and inherent expectations of its younger, more prolific users of Generation Y and Z. The 30+-year-old e-commerce and online marketing systems were designed for…

Spending Power in the “Attention Economy” Brings New Age of Brand Loyalty into Focus

New Spending Power Figures from Engine’s Cassandra Highlight Increasing Importance of Brand Advocacy Cassandra, powered by Engine, released new spending power figures that show Generation Y has nearly three times as much economic authority ($934 billion) compared to Generation Z ($323 billion) and Baby Boomers ($392 billion), yet still trail the oft-forgotten Generation X ($1.2 trillion). The latest figures from Cassandra signal a shift in spending power as the rise of the “attention economy,” fueled by brand advocacy and…

Social Media Rapidly Emerges as a Critical Business and Marketing Channel to Target Gen Z Buyers

AI to Find High Application in Tools and Services Designed for the Influential Gen Z Demographic, Finds Frost & Sullivan Generation Z currently makes up 24 percent of the global population and is set to have significant spending power. This "digitally native" population cohort, born between 1993 and 2007, will be an important customer base in the future. The US will be a priority market in terms of the size of Gen Z and its spending potential. India and China also will represent key arenas as they account for 34…

Consumers Trust Amazon Is Using Their Data Responsibly, Beating out Apple, Google & Banks, According to New SmarterHQ Survey

79% of Consumers Believe Companies Know Too Much about Them, yet 90% Are Willing to Share Behavioral Data for a Cheaper and Easier Shopping Experience While consumers are concerned about the privacy and security of their data, yet want a more personalized experience from brands, a new survey of more than 1,000 consumers from SmarterHQ, a leading multichannel behavioral marketing platform, set out to determine which companies and industries are handling their users’ data responsibly, and which marketing tactics consumers…

Wide-Ranging Gen Z Study Reveals Purchasing Decisions Strongly Influenced by Celebrities, Desire for Uniqueness

Study of Multigenerational Respondents Across Nine Countries Has Important Implications for Retailers and Brands A worldwide study focused on buying habits of Generation Z - defined as those born beginning in 1998 - reveals the group has much higher expectations than previous generations when it comes to style and uniqueness, and is heavily influenced by celebrities and social media. "A Generation Without Borders," a highly detailed analysis by global consulting firm OC&C Strategy Consultants, involved 15,500…

New Survey by Visual Objects Finds Generation Z Dominates YouTube While Other Generations Prefer Facebook

The Websites People Use Most Varies Among Generations, a New Survey Finds. the Data Shows That Amazon's User Experience Ranks High Among All Generations, Though, and Online Navigation Proficiency Has Improved Overall All but some of the youngest consumers spend most of their social media time on Facebook. For those age 18 to 24, also known as "Generation Z," YouTube is the favored platform, according to a recent survey from Visual Objects, a portfolio website that showcases work from top creative firms from around the…

TechBytes with Nadjya Ghausi, VP, Marketing, Prezi

Nadjya Ghausi VP,Marketing, Prezi In a startling revelation, leading Presentation Software provider - Prezi has reported that Millennials have a slightly longer attention span compared to Gen Xers' or Boomers. The report finds engaging content with cinematic effect as the "golden ticket" to build a compelling interaction with the audience. To help our readers better understand the true definition of “Attention” and how Content Marketing teams could actually measure attention from the context of marketing performance, we…

Five Things to Consider When Marketing to College Students

As an industry, we love to treat young people as mythical beasts whose motivations and desires must be deciphered through tea leaves. Marketing to college students is particularly crucial since they’re a generation of consumers coming into their own during an observable time in an observable place. There are 20 million U.S. college students with $44 billion in estimated buying power, so they’re an important demographic for brands to reach. These five truths are the bedrock of any effective college marketing strategy……