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      • MarTech Interview with Josko Grljevic, Chief Transformation Officer at Talon Outdoor
        MarTech Interview with Josko Grljevic, Chief Transformation Officer at Talon Outdoor
      • MarTech Interview with Brian Walker, Chief Strategy Officer at Bloomreach
        MarTech Interview with Brian Walker, Chief Strategy Officer at Bloomreach
      • MarTech Interview with Guy Tytunovich, Founder and CEO at CHEQ
        MarTech Interview with Guy Tytunovich, Founder and CEO at CHEQ
      • MarTech Interview with David Turner, CMO & Chief Customer Officer at Sidetrade
        MarTech Interview with David Turner, CMO at Sidetrade
      • MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce
        MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce
    • Tech Bytes
      • TechBytes with Pedro Arellano, VP of Product Marketing at Looker
        TechBytes with Pedro Arellano, VP of Product Marketing at Looker
      • Prediction Series 2019: Interview with Tyler Simmons, Managing Director APAC at Foursquare
        Prediction Series 2019: Interview with Tyler Simmons, Managing Director APAC at Foursquare
      • TechBytes with Brice Chambraud, Managing Director at Blackbird.AI
        TechBytes with Brice Chambraud, Managing Director at Blackbird.AI
      • Prediction Series 2019: Interview with Scott Webb, CEO at Avionos
        Prediction Series 2019: Interview with Scott Webb, CEO at Avionos
      • TechBytes with Robert McGovern, CEO at PreciseTarget
        TechBytes with Robert McGovern, CEO at PreciseTarget
    • Fireside Chats
      • Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
        Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
      • Fireside Chat with Mike Davie, CEO at Quadrant
        Fireside Chat with Mike Davie, CEO at Quadrant
      • Fireside Chat with Mitch Ratcliffe Marketing Expert at Metaforce
        Fireside Chat with Mitch Ratcliffe, Marketing Partner at Metaforce
      • Fireside Chat with James Ontra, Co-Founder, Shulffrr
        Fireside Chat with James Ontra, Co-Founder at Shufflrr
      • Fireside Chat with Cameron Church
        Fireside Chat with Cameron Church
  • Insights
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      • Social Selling Is Risky Business: How to Mitigate the Dangers
        Social Selling Is Risky Business: How to Mitigate the Dangers
      • How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
        How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
      • Why GDPR Changes Everything … for the Better
        Why GDPR Changes Everything…for the Better
      • A-Z Glossary For Good TV Marketing - Part 3
        A-Z Glossary For Good TV Marketing – Part 3
      • A-Z Glossary For Good TV Marketing - Part 2
        A-Z Glossary For Good TV Marketing – Part 2
    • Guest Authors
      • Why the Private Sector, Not Just Governments, Needs to Take the Lead in ‘Cleaning up’ Europe’s Digital Economy
        Why the Private Sector, Not Just Governments, Needs to Take the Lead in ‘Cleaning up’ Europe’s Digital Economy
      • Best PPC Strategies for Your Ecommerce Website
        Best PPC Strategies for Your E-commerce Website
      • Can Positive Charity Ads Have More Impact?
        Can Positive Charity Ads Have More Impact?
      • Too Much Too Soon? How Your Digital Transformation Business Case Shows You’re Not Ready
        Too Much Too Soon? How Your Digital Transformation Business Case Shows You’re Not Ready
      • Thinking Back and Looking Ahead at the Programmatic Ecosystem—Brand Safety is No Longer a Pipe Dream
        Thinking Back and Looking Ahead at the Programmatic Ecosystem – Brand Safety is No Longer a Pipe Dream
    • Staff Writers
      • 75 Inspiring Martech Leaders Who Are Prepared for 2020
        75 Inspiring Martech Leaders Who Are Prepared for 2020
      • Tech Fraternity Finds Inspiration in Sundar Pichai's Promotion as the New CEO of Alphabet
        Tech Fraternity Finds Inspiration in Sundar Pichai’s Promotion as the New CEO of Alphabet
      • Uberflip's SnapApp Acquisition Welds Personalized Content with Lead Qualification
        Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification
      • Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Should Learn from Rakuten Arena's Omnichannel Media Marketing
        Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
      • What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
        What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
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Generation Z

MWWPR Launches "Z-Suite" - GenZ-Driven Research and Insight Tool
People-Based Marketing

MWWPR Launches “Z-Suite” – GenZ-Driven Research and Insight Tool

In Partnership with American University, MWWPR Will Create Deeper Insight into the Mind of The GenZ Consumers; Program Aims to …

PRNewswireOctober 29, 2019, 4:15 pmOctober 29, 2019 0 316
Generation Z: Self-Care Is More Than a Hashtag
Guest Authors

Generation Z: Self-Care Is More Than a Hashtag

As a culture and society obsessed with youth, we pay a lot of attention to the next generation. Generation Z, …

Virna SekujOctober 11, 2019, 4:00 pmOctober 9, 2019 0 899
In-Game Ads Needn't Be Disruptive
Guest Authors

In-Game Ads Needn’t Be Disruptive

Gamers don’t like it when advertising gets in the way of play, as illustrated by the furore around the unskippable ads …

James DraperSeptember 27, 2019, 1:00 pmSeptember 19, 2019 2 784
The Real Economic Losses from Influencer Fraud
Guest Authors

The Real Economic Losses from Influencer Fraud

If there was any doubt about the economic power of Influencer Marketing, then check out the SEC filing of the …

Jonathan MarcianoAugust 29, 2019, 9:00 pmAugust 27, 2019 2 878
Email Marketing Isn’t Dying, It’s Already Dead
Guest Authors

Email Marketing Isn’t Dying, It’s Already Dead

Email has long been a preferred means for drip Marketing campaigns, and the days of blasting one generic message to …

Mahi de SilvaAugust 22, 2019, 4:15 pmAugust 22, 2019 0 2080
How to Create Viral Content That Generation Z Will Love
Guest Authors

How to Create Viral Content That Generation Z Will Love

By next year, Generation Z will account for 40% of all customers, according to a Fast Company report. Although their …

Natalie AndersenJuly 11, 2019, 3:00 pmJuly 9, 2019 0 1143
Five Reasons You Should Consider Video Marketing for Your Brand
Guest Authors, Video Marketing

Five Reasons You Should Consider Video Marketing for Your Brand

87% of consumers say they’d like to see more video from brands in 2019, according to video creation company Wyzowl’s …

Chris RoebuckJune 18, 2019, 6:05 pmJune 18, 2019 2 2637
The Sports Streaming Tipping Point: Four Lessons for Future Success
Guest Authors

The Sports Streaming Tipping Point: Four Lessons for Future Success

Live sport is a big business. Of all the industry innovations in recent years, OTT streaming has undoubtedly had the …

Andy WasefJune 14, 2019, 6:00 pmJune 13, 2019 0 1002
How Video Technology Is Changing the Face of the Web
Guest Authors

How Video Technology Is Changing the Face of the Web

While content strategies come and go with each passing year, we are now witnessing a rapid shift in the infrastructure …

Oren BoimanMay 8, 2019, 2:31 pmMay 8, 2019 3 1030
Social Media Rapidly Emerges as a Critical Business and Marketing Channel to Target Gen Z Buyers
Analytics, Social Media Marketing

Social Media Rapidly Emerges as a Critical Business and Marketing Channel to Target Gen Z Buyers

AI to Find High Application in Tools and Services Designed for the Influential Gen Z Demographic, Finds Frost & Sullivan …

PRNewswireMarch 15, 2019, 1:49 pmMarch 15, 2019 0 1865
Consumers Trust Amazon Is Using Their Data Responsibly, Beating out Apple, Google & Banks, According to New SmarterHQ Survey
Behavioral Marketing, Customer Experience Management

Consumers Trust Amazon Is Using Their Data Responsibly, Beating out Apple, Google & Banks, According to New SmarterHQ Survey

79% of Consumers Believe Companies Know Too Much about Them, yet 90% Are Willing to Share Behavioral Data for a …

PRNewswireMarch 5, 2019, 6:41 pmMarch 5, 2019 0 841
OC&C Strategy Consultants
Influencer Marketing

Wide-Ranging Gen Z Study Reveals Purchasing Decisions Strongly Influenced by Celebrities, Desire for Uniqueness

Study of Multigenerational Respondents Across Nine Countries Has Important Implications for Retailers and Brands A worldwide study focused on buying …

MTS Staff WriterJanuary 23, 2019, 5:45 pmJanuary 23, 2019 1 1333
New Survey by Visual Objects Finds Generation Z Dominates YouTube While Other Generations Prefer Facebook
Social Media Marketing

New Survey by Visual Objects Finds Generation Z Dominates YouTube While Other Generations Prefer Facebook

The Websites People Use Most Varies Among Generations, a New Survey Finds. the Data Shows That Amazon’s User Experience Ranks …

MTS Staff WriterJanuary 18, 2019, 10:26 pmJanuary 18, 2019 1 1166
TechBytes with Nadjya Ghausi, VP, Marketing, Prezi
Tech Bytes

TechBytes with Nadjya Ghausi, VP, Marketing, Prezi

Nadjya Ghausi VP,Marketing, Prezi In a startling revelation, leading Presentation Software provider - Prezi has reported that Millennials have a slightly …
Sudipto GhoshSeptember 25, 2018, 4:00 pmSeptember 25, 2018 1 3319
Five Things to Consider When Marketing to College Students
Guest Authors

Five Things to Consider When Marketing to College Students

As an industry, we love to treat young people as mythical beasts whose motivations and desires must be deciphered through …

Alex KronmanSeptember 14, 2018, 5:20 pmSeptember 14, 2018 0 5585

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MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe. Updates on modern marketing tech adoption, martech interviews, tech articles and events.

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