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IGTV

Online Advertising – How to Make It 100% Effective?

Over the past few years, social networks for business have become an indispensable advertising tool. No surprise that companies spend $68 billion on advertising on social networks and Instagram accounts for a share of $6.8 billion. Big brands are willing to give advice and share the success of their campaigns on Instagram, but for small businesses, the effectiveness of Instagram advertising is not always obvious. Will it work out if the budget is small? Can you compete with other brands? Can multiple advertisements have a…

IGTV: A Window into the World of Instagram’s Mobile Users

Horizontal videos – out; vertical videos – in. The rise of Instagram TV (IGTV), Instagram’s vertical video platform sets the stage for marketers and brands to showcase their products, tapping into the format of choice for today’s consumer. New Kid on the Block Instagram’s foray on the vertical video comes as no surprise, as mobile devices garner 60% of all video views worldwide. First to take advantage of this trend was Instagram’s competitors, YouTube and Snapchat. While YouTube reigns supreme when it comes to…

Top 5 Mobile Ad Tech Trends at DMEXCO 2018

The digital economy is evolving at breakneck speed and DMEXCO, which took place in Cologne on September 12 and 13, gathered thought leaders across the digital marketing industry under one roof. The 41,000 visitors-strong event is held annually in Germany, so the focus is both on global and European topics. This year’s motto was “Take C.A.R.E.” – a timely reminder that the digital economy is aware of users’ needs and the ad tech industry should be making a shift towards more transparent communication. With pivotal changes…

Interview with Kai Henniges, CEO and Co-Founder, video intelligence

"Marketers shouldn’t expect to be driving immediate sales from video, but expect to raise awareness and educate. Using it to tell strong brand stories is where it’s at its most powerful."Tell us about your role at vi and the team/technology you handle. I founded video intelligence (vi) three years ago, having run content platform Viewster for nearly a decade. With experience as a publisher ourselves, we knew the challenges, so the goal with vi was to find the best monetization platform for publishers. We now have a…

Rumors of Instagram Testing Shopping App Stir Frenzy; And It’s Totally Worth the Attention!!!

The Instagram Shopping App Could Become An Uber-Cool Visual Storefront in One Tap, If It Comes Alive Following the success of IGTV, Instagram is now taking digital customer experience to an all-time high with its speculated shopping app. With Instagram’s standalone shopping app, customers can experience seamless shopping while finding better and more relevant products on their mobile screens. Unmatched photo quality, better content discovery and chat assistance could be some really interesting features that stores and…

TechBytes with Jana Christoviciute, Team Lead, Social, Marin Software

Jana Christoviciute Director, Customer Engagement, and  Team Lead, Social, Marin Software Instagram advertising, IGTV in particular, and a band of new social media advertising updates from Facebook and Twitter have forced modern marketing teams to relook their campaigns. Influencers, AI, live chat, chatbots and video content have been driving audience engagement on mobile. We spoke to Marin Software's Customer Engagement Director and Team Lead, Social, Jana Christoviciute, to understand the reasons for the growing shift…

Instagram’s IGTV Competes With YouTube, Finds Takers in Influencers, Vloggers, As Well As Publishers

IGTV Allows Users To Generate Up To 60-Minute Long Videos, Allowing Content Providers To Up Their Video Content Popstar and actor Jaden Smith just released his five-track-long new album titled ‘Electric’ on IGTV! And we are now beginning to get a hang of this new platform by Instagram. Last month, Instagram announced that it has reached 1 billion users. The company also announced "a new app for watching long-form, vertical video," i.e. Instagram TV (IGTV). IGTV is available as an added feature in the app, as well as a…