Browsing Tag

KFC

Between the Battle of the Spicy Chicken Sandwich and One-Cent Burgers: Here’s How Marketers Need to Adapt to Win Consumer Hearts in the QSR…

Consumers are getting busier and old habits have evolved to reflect new lifestyle changes. This is represented across all aspects of life - whether it’s new shopping or eating preferences, consumers have shown a growing desire for something in particular: convenience. As a result, many Quick Service Restaurant (QSR) brands have adapted by offering online ordering for easy in-store pickup and sending promotional deals and discounts via mobile. As these consumer patterns continue, QSR marketers will need to adapt strategies…

A ‘Turning Point’ for the Ad Industry: KFC, Unilever and Deloitte Top Marketers Reflect on Cannes Lions

“We Are at a Turning Point in Our Industry... We Are the Least Trusted Profession… This Week Is the Beginning of the Turnaround” Aline Santos, Global Marketing and Chief Diversity & Inclusion Officer, Unilever The Economist Group (TEG) has returned to the Cannes Lions International Festival of Creativity with a programme of engaging debate and discussion led by The Economist journalists. In its final daily Wake Up With The Economist At Cannes Lions panel, Andrew Palmer, Executive editor, The Economist spoke with Aline…