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KPMG

Demandbase Launches The ABM Innovation Tour

The four-part virtual experience will highlight what's next in B2B marketing Demandbase, the leader in Account-Based Marketing (ABM), announced today the launch of the ABM Innovation Tour. The premier virtual experience, with events on June 24, July 8, July 22, and August 5, will provide marketers the opportunity to connect with industry leaders and learn what's next in B2B marketing. Marketing Technology News: i-Sight Launches v5.5, With Improvements to Efficiency, Analysis and Communication "Despite these…

Sinch AB (publ): Sinch Adds Conversational AI Capabilities Through Acquisition

Sinch AB (publ), a global leader in cloud communications for mobile customer engagement, has entered into a definitive agreement to acquire Chatlayer BV for an Enterprise Value of EUR 6.9 million. Founded in Antwerp in early 2018, ChatLayer.ai is a cloud-based software platform that lets businesses create multi-lingual chatbots and voicebots using Artificial Intelligence (AI) and Natural Language Understanding (NLU). The platform enables intelligent two-way conversations between businesses and their customers across…

KPMG’s Connected Enterprise Digital Transformation Approach Maximizes Customer Centricity

KPMG Offers a Connected Cross-Cloud Environment to Help Align Operations in Alliance with Salesforce KPMG announced developments to its digital transformation approach helping clients become - Connected. Powered. Trusted. - by aligning all operations across the enterprise and enabling an integrated customer journey. To further enhance KPMG's industry-driven and customer-centric approach, it will leverage Salesforce, a global leader in CRM. Organizations are challenged to align operations across the entirety of their…

Is Customer-Centricity Still a Fantasy in Marketing and Sales?

How would you define a Customer Experience strategy for an 'invisible' customer? Despite all the data and analytics that marketers now have access to, the customer continues to be an invisible identity - putting massive barriers in the way of developing a customer-centric approach for Marketing, Sales and Service. The Customer Service industry has transformed dramatically in the last 5-6 years. We have often heard from MarTech leaders debating over customer experience as a destination or a journey. For both cases, we feel,…

KPMG Consumer Loss Barometer Exposes Data Breach Disconnect

KPMG Survey Reveals After Breach Consumers Want Proof of Fix, CSIOs Want to Apologize The continuous evolution of digital transformation is outstripping the pace of cyber security in organizations. As a result, the market is witnessing a fundamental disconnect between consumer expectations and concerns, and the ability of organizations to meet those expectations, according to KPMG's Consumer Loss Barometer report. The global survey of more than 2,000 consumers and 1,800 Chief Information Security Officers (CISOs)…

[24]7.ai and KPMG Align to Bring Intent-Driven Customer Engagement Solutions to Large Enterprises

7.ai, a global leader in intent-driven customer engagement solutions, and KPMG LLP, the US audit, tax and advisory firm, are teaming to help companies enhance the customer service experience and accelerate digital transformation, while reducing their overall cost to serve customers. The collaboration extends KPMG’s Connected Enterprise ecosystem with customer acquisition and engagement tools from 7.ai that apply machine learning, artificial intelligence (AI) and big data,  creating a personalized and predictive customer…

KPMG To Acquire Global Identity And Access Management Business Of Cyberinc

Acquisition Expands KPMG's Enterprise Security Capabilities and Helps Firm to Meet Emerging Digital Consumer Identity Demand KPMG LLP has agreed to acquire the Identity and Access Management business of Silicon Valley-based Cyberinc, which provides cyber security solutions globally. Cyberinc, the largest independent identity and access management (IAM) technology provider in the world, will enhance KPMG's existing capabilities as a leader in information security consulting services* and expand the firm's ability to…