marketing automation news

A new report from MOLOCO projects significant gains for app categories most negatively impacted by COVID-19 as lockdown conditions lift worldwide MOLOCO, a leader in machine learning and growth solutions for mobile marketers, found that dating and dining apps will be among the fastest to bounce back once COVID-19-related restrictions are lifted. These and other insights are included in MOLOCO’s newly announced “Mobile Life After Lockdown” report, which analyzes data from the open programmatic advertising ecosystem to…

The Award Calls Hubspot's Flywheel Approach a Model for Growth and Success Across Marketing, Sales, and Customer Service  HubSpot, a leading growth platform, announced that it is the recipient of the 2019 Global Growth Excellence Leadership Award for marketing automation. The award specifically attributes the company's success to the flywheel model, HubSpot's approach to marketing, sales, and customer service that uses the momentum of happy customers to drive referrals and repeat sales. "By introducing a 'flywheel'…

Purchase Behavior Study Reveals 66% of Consumers Care More About Experience Than Price Merkle, a leading technology-enabled, data-driven performance marketing agency, has released its Experience Impact report, analyzing how and why customer experience affects where consumers choose to spend their money. For its report, Merkle polled 500 US residents in March 2019. “Now more than ever, consumers expect brands to offer personalized and seamless experiences” The research revealed that 66% of consumers care more about…

VERB Technology Company, Inc., a leader in business-focused interactive video sales and marketing applications and the pioneer of Augmented Sales Intelligence software, announced that its customer, PrimeMyBody, a global health and wellness company focused on hemp-based products, unveiled its new mobile sales application and digital platform provided by VERB at the company’s Momentum 2019 event, on June 27-29, 2019 at the Fairmont Austin Hotel in Austin, Texas. McKinley Oswald, President of VERB Direct, spoke at the event and…

Blaize Will Use the Round to Further Enhance Its Cutting-Edge Platform, Strengthen Its Leadership and Operational Teams, Plus Accelerate International Expansion Plans Blaize, a customer experience platform for the subscription economy, has raised a £2.5 Million Seed round from Pan-European VC, Nauta Capital. The London-based SaaS company enables businesses to design and roll-out highly personalised digital subscription journeys. Through Blaize, non-technical teams can utilise intuitive, code-free drag-and-drop…

With over 100 million Instagram users watching or sharing videos on Instagram Live each day, it's a no-brainer that you should incorporate Live video into your brand's digital strategy. As easy as Instagram Live is to use, it can be challenging to become a pro. The following Instagram Live tips were designed for viewers like you in mind. Check out the following tips on leveraging Live Video on Instagram below: Grab Users' Attention. TV commercials are created to grab your attention and keep it for at least 30 seconds.…

Recognized for Effective Content Marketing Plan, Increases Qualified Leads for Client William Mills Agency, the largest independent public relations and marketing firm specializing in the financial industry, has been named a HubSpot Inbound Growth Story Impact Award winner for their efforts in growing the business for Safe Systems, a national provider of fully-compliant IT and security services for community banks and credit union, through inbound marketing. “HubSpot is proud to call William Mills Agency a partner” The…

Instapage, the leading landing personalized page platform, will now be available with Marketo automation software. The integration with Marketo, Inc. will enable marketers to design fully personalized landing pages with advanced design features. Instapage landing pages can be seamlessly integrated with existing Marketo software, driving higher ROI for marketing campaigns. On-Brand Experience comes to Marketo Instapage-Marketo integration spells a new beginning in the personalized customer experience along the brand…

A focus on maximizing engagement throughout the customer journey remains the foundational principle of every marketing model. Identifying the life time value of a customer is a steady path to marketing success. Data and analytics have never been as important to marketers as they are today. And conversely, never have they been rendered as obsolete as now, when marketing moves towards building intelligent, real-time, customer engagement platforms. What explains this dichotomy in modern marketing? Enter Marketing Technology.…