marketing investment Archives

Beyond ACoS: The MarTech Imperative for Holistic E-commerce Profitability

Analytics MTS Staff Writer - August 26, 2025

fullthrottle.ai Introduces SafeMatch to Easily and Effectively Resolve First-Party Data-Driven Household Identity and Attribution

Privacy and Regulations MTS Staff Writer - January 4, 2024

MarTech Interview with Henry Innis, CEO and Co-Founder at Mutinex

AI/ML Paroma Sen - December 19, 2023

Numerator Data Now Used to Quantify Marketing ROI

Sales & Marketing Globe Newswire - May 2, 2023

MarTech Interview with Ian Liddicoat, CTO and Head of Data Science – Adludio

AI/ML Sudipto Ghosh - February 14, 2023

How Zero-Party Data Helps Marketers Avoid Generational Stereotypes With Customers

Customer Experience Management Eric Tejeda  - September 2, 2022

SKALE Collaborates With The FinLab To Help Brick-and-Mortar SMEs Nationwide

Customer Experience Management MTS Staff Writer - September 1, 2021

Keen Joins NielsenIQ Connect Partner Network to Advance Automated Marketing Investment Planning

Customer Experience Management Business Wire - April 6, 2021

Arity Announces the World’s Largest Driving Behavior Database for Targeted Marketing

Customer Experience Management PRNewswire - March 26, 2021

MarTech Interview with Andrea Maconachy, EVP of Marketing at All Campus

Interviews Sudipto Ghosh - February 24, 2021

Frito-Lay US Snack Index Reveals Nearly All Super Bowl LIV Viewers Expect Snacks for the Big Game

People-Based Marketing PRNewswire - January 28, 2020

Scandinavian Airlines Brings on Neustar to Measure Marketing’s Impact on Key Business Drivers

Analytics Sudipto Ghosh - June 13, 2018

Tag: marketing investment
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