marketing investment

For many businesses and marketers across a variety of industries, age is a primary opportunity to achieve insight into your audience. It’s a key strategy for segmenting, or categorizing, customers into different groups. However, many…
Read More...

SKALE, All-in-One Marketing Tool is launching Singapore’s First Digital Voucher Festival to help Brick-and-Mortar businesses bounce back SKALE, an All-in-One Marketing Tool, is pleased to announce the launch of Singapore’s First Digital…
Read More...

Keen Decision Systems, a leader in automated marketing investment planning for leading consumer good, financial services and pharmaceutical consumer brands, announced it has joined the NielsenIQ Connect Partner Network, the largest open…
Read More...

Mobility data and analytics company Arity announces Core Driving Risk Audiences made available to marketers via leading demand-side advertising and marketing data platforms. Marketers can now target messages to drivers based on their…
Read More...

"The fields of marketing and technology are inescapably intertwined. You can’t be a marketer unless you’re harnessing data in some way, and with the vast amount of data we deal with day-to-day you have to have technological help."…
Read More...

As US Snack Leader Preps for Biggest Snacking Day of the Year, Nine out of 10 Americans Say Game Isn't Complete without Snacks and Dips As fans prep their platters for the Super Bowl, Frito-Lay announced findings from its latest U.S.…
Read More...

Leading European Airline Selects Unified Measurement and Analytics Solution for Data-Driven Marketing Mix Insights Neustar, Inc., has announced that Scandinavian Airlines, selected Neustar’s advanced marketing analytics solution to…
Read More...