MarTech Series

Neapolitan Labs, a full-service agency focused on counties, schools, communities, as well as convention and visitor bureaus (CVBs), has teamed up with Monsido, a leading web governance platform, to deliver a superior and more inclusive…
Read More...

SHL supports Purple Tuesday in creating awareness and improvement in the value and needs of customers with disabilities SHL today announced their sponsorship for Purple Tuesday's celebratory event on Nov 2, 2021. Purple Tuesday inspires…
Read More...

For the first time, advertisers will be able to use intent-rich search data to power their advanced addressable TV strategies. Through a new partnership with LiveRamp, they can now reach prequalified viewing audiences based on their search…
Read More...

World’s first credibility media targeting solution among top applicants selected for Newchip’s exclusive accelerator NOBL Media, the credibility targeting solution for programmatic advertising that is helping brands…
Read More...

Consumer insights platform DISQO announced today that advertisers can now use its advertising measurement product to analyze the performance of their in-feed ads on TikTok. DISQO’s consumer insights platform is powered by the 100% opted-in…
Read More...

With over 20 years’ combined IT and marketing expertise, Daheb’s leadership supports the company’s steady growth trajectory Tanium, the platform that organizations trust to gain visibility and control across all endpoints,…
Read More...

Investors include Alan Howard, Chris Dixon, Marc Andreessen, Cameron and Tyler Winklevoss, Matthew Roszak, and Animoca Brands Sfermion, an investment firm focused on the non-fungible token (NFTs) ecosystem, today announced…
Read More...

Eyeota, the leading data partner to global enterprises, today announced it has expanded its existing partnership with Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, to create a…
Read More...

OOOOO Entertainment Commerce Limited, a mobile commerce platform, is pleased to announce its most recent partnership with myFanPark Inc, to launch interactive, live online shopping in South Africa in 2022. myFanPark is a global…
Read More...

Company Recognized in Personal Data Discovery and Governance Platform Functionality Segment Spirion, a pioneer in data protection and privacy, has been named in the Now Tech report from Forrester Research on Privacy…
Read More...

New hires bring extensive experience in augmented reality and digital marketing to support the company’s rapid growth Camera IQ, the no-code design platform for AR, announced today that AC Mahendran has joined the company as Chief…
Read More...

The new Wordly App for Zoom enhances meeting collaboration with AI-powered real-time simultaneous interpretation Wordly, Inc. today announced the launch of Wordly App for Zoom, a new Zoom App delivering an enhanced embedded experience…
Read More...

Aditya Padhye, General Manager at Trestle by eyeo talks about the impact of new age ad solutions and how they can benefit advertises, keeping user choice and preferences in mind: _______  Welcome to this MarTech Series chat Aditya,…
Read More...

Organizations have always had the need to create content to reach their customers, but in recent years they have had to go a step further to find success. Nowadays, people are consuming content across many channels, such as web, mobile and…
Read More...

The role of the B2B CMO is set to evolve further as newer martech capabilities and marketing processes start redefining the state of B2B marketing in time to come, Tracey Mustacchio, Chief Marketing Officer at Secureworks dives into…
Read More...

Justin Sharaf, Vice President, Marketing at Jahia Solutions talks about the growing importance of first-party data in today’s marketing environment while sharing a few martech adoption best practices in this chat: _________ Welcome to…
Read More...

Every business today relies on various sources of data to drive better marketing and sales initiatives. Which data trends will be a priority through 2021 as marketers utilize better martech practices to meet evolving market dynamics? Catch…
Read More...

Tom Capper, Senior Search Scientist at Moz shares some thoughts on the constantly evolving SEO game in this chat: _______ Welcome to this martech chat Tom, we’d love to hear about Moz’s latest feature release? Thank you for the…
Read More...

What does it take to drive better team alignment and marketing and sales impact for a new tech product? Sarath Sasikumar, Chief Operating Officer at Cleareye.ai shares his insights: _______ Tell us a little about yourself Sarath…we’d…
Read More...

Advertising trends and investments in adtech took a shift during the pandemic as more and more marketers saw the need to change the outlets they used to reach customers in 2020. How will adtech and marketing trends shift through 2021 as…
Read More...