Browsing Tag

Mercedes-Benz

Anticipation Builds as MWC19 Barcelona Approaches

GSMA Announces Additional Keynote Speakers, Programme and Event Updates The GSMA announced final updates for MWC19 Barcelona (formerly Mobile World Congress), including additional keynote speakers, participating companies, programmes and events. Taking place 25-28 February 2019, with events being staged at Fira Gran Via, Fira Montjuïc and La Farga L’Hospitalet, MWC19 Barcelona is set to attract more than 107,000 professionals from over 200 countries and territories. “With the anticipated arrival of 5G, this year’s…

Mercedes-Benz Is Rated the Most Emotionally Intelligent Luxury Automotive Brand By Affluent Consumers In Luxury Institute’s Emotionally…

The New York-based Luxury Institute released its innovative 2018 Emotionally Intelligent Brand Index, featuring annual rankings and ratings for leading luxury automotive brands by affluent US consumers. The Emotionally Intelligent Brand Index methodology was developed using 10 years of proprietary, quantitative and qualitative research with affluent consumers, front-line associates, managers and executives, Columbia University faculty, and neuroscience experts. The survey distills the critical components of brand equity…