Banner Before Header
Browsing Tag

Morphio

60% of Marketers Say Their Agency Makes Six Campaign Mistakes per Week

One-third of agencies have absorbed $5,000 - $10,000 for a single campaign mistake, according to a new survey from Morphio  Morphio, the world’s first advanced marketing security software, today released findings from its survey of more than 300 digital agency decision makers in the US and Canada. The survey uncovered the hidden costs that digital marketing agencies face and the related risk to reputation, revenue and profitability. Ninety-nine percent of agency decision makers admitted to witnessing mistakes at their…

TechBytes with Nima Mirbakhsh, CTO at Morphio

Tell us about the team and technology you handle at Morphio. We have a nimble and highly motivated team of Digital Marketers, Software Engineers, and Data Scientists. We’re working together to change the way Agencies and Marketing teams approach digital data and decision making. Core AI technologies include TensorFlow for anomaly detection and forecasting. We also integrate a handful of  ‘off the shelf’ scalable technologies and custom technologies that we have created to protect digital marketers against their unexpected…

MarTech Interview with Eric Vardon, CEO at Morphio

"The important part when not falling into a trend, is to stick with what you know while aiming to cut through and connect to your audience." Could you tell us about your journey in technology and how you started at Morphio? Since the early 80’s and my first Atari Computer, I have been a closet nerd that loves progressive technology. In the founding days of building one of  North America's fastest-growing Marketing Technology agencies, it became apparent that the size and complexity of Digital Marketing spending was…

AI-Powered Morphio Raises $1 Million to Remedy a Shortage of Skilled Digital Marketers

Seed Round Values Canadian Scale-up at $5 Million Morphio, the AI platform for digital marketers, has closed a $1 Million seed round. The funding will help accelerate customer acquisition of US-based marketing agencies and in-house teams alongside strategic enhancements of the two-year-old AI platform. Morphio is currently helping early adopters take control of their digital data and decision making with invaluable information and unparalleled insight. Morphio integrates all Google, Facebook, Microsoft, and LinkedIn…

Arcane’s Secret Weapon, Morphio, Now Available for Marketers

Morphio, the AI-driven prediction platform that was created by marketers, for marketers, has publicly launched and is now available – offering a free trial to those interested in unlocking its powers. The data analysis tool that was developed in partnership with the team at Arcane – a digital marketing agency with offices in London, Calgary, and Toronto, Canada – has been a staple of their advertising success, and it's now available for marketers everywhere. In an effort to change the face of data analysis in the digital…