Native Advertising

B2B native advertising seamlessly integrates promotional content into the natural flow of a platform, making it appear less intrusive and more engaging. This type of advertising matches the form and function of the surrounding content,…
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B2B native advertising seamlessly integrates promotional content or brand content into the natural flow of a media outlet or publication, making it appear less intrusive and much more engaging. This type of advertising matches the form and…
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Taboola, a global leader in powering recommendations for the open web, announced results from study conducted on its behalf by YouGov, focused on advertiser reactions to cookie deprecation. Advertisers are bracing for the cookieless world…
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Alex Vasilyev, Head of Machine Learning at Nefta chats about AI and ML developments in today's adtech space and how advertisers and marketers alike need to pay more attention to reduce biases when deploying these technologies for digital…
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Preciso launches AI-driven native advertising solution to help advertisers increase CTR and engagement while driving down CPM. London, UK, 8th April 2024: Preciso today announces the launch of new integrated advertising solution, Ultima,…
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In-game advertising has become an increasingly popular way for advertisers to reach consumers as the video game industry has exploded in popularity over the past few years. In-game advertising involves placing advertisements within video…
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As we look ahead to what 2024 holds for the ad tech industry it is important to assess the present state of advertising. First of all, users are rejecting the tracking of their every move on all the digital platforms they use. Secondly, in…
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Ad blockers have become essential tools in an era where the digital space is overrun with noise from commercials competing for attention. They provide a break from the constant onslaught of online marketing. An ad blocker is a software…
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Creating your own videos, blogs and podcasts can be time taking. It requires a lot of bandwidth as well. Now, what if you can show your business content to your audience more optimally by using the right channel or network? Sponsored…
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Taboola, a global leader in powering recommendations for the open web, announced its advertiser clients can now start running native advertising on Yahoo’s premier digital properties globally, in more than a dozen markets worldwide, through…
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Digital advertising is overdue for a change.  Video viewership has increased and the audience has gone to streaming.  As the audience has shifted, the industry simply adopted old ways of advertising in a new medium, but the old model for…
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Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a new partnership with Foursquare, a leading geospatial technology platform designed to help businesses…
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In today's digital landscape, mobile advertising has evolved as an extremely powerful marketing tool. Mobile devices have become a vital hub for information, shopping, entertainment, and more, with people spending an average of 3.25 hours…
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It is necessary to take a result-oriented approach to marketing, the value of utilizing all available avenues, including TV, to obtain the best results is the key to future success. Today, marketers are playing smart and have rejected the…
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Top, Global Brands Find Success on Taboola Through Brand Lift Campaigns Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, announced the results of independent studies…
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Taboola to Power Native Advertising Exclusively Across Yahoo’s Iconic Digital Properties Reaching Nearly 900 Million Monthly Active Users Worldwide Represents Exciting Strategic Next Step for Yahoo in Continuing to Reinvigorate…
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Emodo revamps brand to focus on rich and memorable advertising experiences through its global ad exchange Emodo, the intelligent exchange creating more memorable connections through personal, relevant and rewarding advertising experiences,…
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MGID, the global pioneer in native advertising, has today announced the appointment of Madi Bachar as VP of Global Sales to manage and develop the company’s effective selling strategy, and continue its geographical expansion in key markets,…
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The collaboration enables MGID’s advertisers to receive trusted third-party measurement for their native and display campaigns MGID, the global pioneer in native advertising, has directly integrated Oracle Moat into its…
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Revcontent, a leading content marketing and native advertising platform, announces its strategic partnership with Brazilian financial powerhouse Money Times. The up-and-coming, independent outlet covers the latest stories in the financial…
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