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Pluto TV

SpotX Teams Up With Pluto TV To Drive Its Video Monetization For Latin America Market

Leading SSP Connects Advertisers and Agencies to Pluto's Latin American OTT audiences SpotX, the leading global video advertising platform, today announced a new strategic partnership with Pluto TV, the leading free ad-supported streaming service in the US. As part of the collaboration, SpotX will be a programmatic partner working with Pluto TV to power the video monetization of its content across several countries in Latin America including: Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El…

Pluto TV Accelerates Its Mission to Entertain the Planet Introducing New Features, Brand Identity and Campaign

New Brand Campaign Debuts With Tagline “Drop In. It’s Free,” Highlighting Pluto TV’s Ease of Use, Zero Cost and Unrestricted Access to Infinite Hours of Entertainment Pluto TV Releases Most Significant Product Upgrade in Years — “Project Venetia” Introduces New Features, Interface Design and More Pluto TV, the leading free streaming television service in the U.S., is rolling out a series of key initiatives in an ongoing effort to enhance user experience and increase brand awareness and resonance amongst consumers. “And…

beIN SPORTS XTRA Launches on Pluto TV

Sports Network Expands Digital Reach By Joining Leading Free Streaming Television Service beIN SPORTS announced the addition of beIN SPORTS XTRA, the network’s free, 24/7 English-language live sports streaming channel, to Pluto TV’s current programming lineup. Pluto TV has more than 20 million monthly active users – all of whom now have access to the world-class LIVE sports content offered by beIN SPORTS XTRA via mobile, web and connected TV streaming devices. Pluto TV has more than 20 million monthly active users –…

SportsGrid Extends NBA Fantasy Agreement

SportsGrid, the nation's first and only 24-hour sports, fantasy and wagering video network, has extended its agreement with the National Basketball Association (NBA) to continue providing NBA fantasy content across NBA.com, SportsGrid Network and the SportsGrid syndication publisher platform. SportsGrid will continue to produce daily short and long-form fantasy video content for the following NBA programs and features: NBA Tip Drill, NBA Recap, NBA Primetime Picks, Weekly Season Long, NBA Weekly 6, and the NBA Fantasy…

Viacom Announces Completion of Pluto TV Acquisition

Viacom Inc. announced that it has completed the acquisition of Pluto TV, the leading free streaming television service in the US The acquisition, previously announced on January 22, 2019 for $340 million in cash, will advance Viacom’s strategic priorities across multiple touchpoints, while solidifying Pluto TV’s leadership in the domestic free streaming video market and accelerating its growth globally. “The completion of this deal marks an exciting next step in Viacom’s evolution and a powerful opportunity for us to…

Viacom Agrees to Acquire Pluto TV

Acquisition of Leading Free Streaming Television Platform Marks Next Step in Viacom’s Evolution Viacom Inc. announced that it has entered into a definitive agreement to acquire Pluto TV, the leading free streaming television service in US, for $340 million in cash. Founded in 2013, Pluto TV streams more than 100 channels and thousands of hours of on-demand content spanning television and movies, sports, news, lifestyle, comedy, cartoons, gaming and trending digital series. The ad-supported, internet-based TV service…

Pluto TV Selects Tru Optik as Partner to Bolster Direct Sales Efforts; Powering Guaranteed Audience Delivery Across Connected TV Inventory

Pluto TV to Leverage Tru Optik’s OTT Data Management Platform and Cross Audience Validation (CAV) Services for Both Direct and Programmatic Campaigns Pluto TV, the leading free Internet television service in America, announced that it has selected Tru Optik, the leading audience intelligence and data-management platform across over-the-top (OTT) and connected TV (CTV), to power audience-based advertising and campaign measurement across Pluto’s OTT and CTV inventory. As part of the deal, Pluto TV is now leveraging precision…

Hearst Television Launches Hearst Anyscreen, A Private Marketplace for Connected TV Advertising

Comprehensive Resource Provides Advertisers Access to Connected TV Platforms, Premium Ad Inventory and Analytics Hearst Television Inc. has launched Hearst Anyscreen, an over-the-top (OTT) advertising platform which combines preferred access to Hearst-owned programming, with powerful delivery partners such as Roku.  Recognizing the demand in the OTT marketplace for consistently premium content and transparency, Hearst Anyscreen will enable brands to tap into the dramatic growth of Connected TV viewing. "Hearst is…