BBTV’s YoBoHo to Distribute Premium Content Across Pluto TV In Latin America

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YoBoHo New Media Private Limited, a subsidiary of BBTV Holdings Inc., home to the popular kids IP HooplaKidz, is excited to announce that its premium kids content is now available for streaming, across Pluto TV users in Latin America.

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  • YoBoHo, a subsidiary of BBTV, is a global digital media company that specializes in creating, distributing and licensing original content in the kids & family, lifestyle, and education verticals.
  • Pluto TV, a ViacomCBS company, has a global audience of nearly 36 million monthly active users, and an international footprint that spans three continents and 24 countries throughout the US, Europe, and LATAM.
  • The new deal will see premium kids content streamed across Pluto TV in LATAM. BBTV’s kids content vertical achieves tens of billions of video views per year across existing distribution platforms.

YoBoHo has been entertaining and creating world-class, kids safe digital-first content since 2010. The vast catalog of YoBoHo kids and family content includes HooplaKidz, All Babies Channel (Aqui Bebês Cantam), YouCurious? (¿MuyCurioso? / Curioso Demais), and Nyam Nyam (DeliWow / Receitas Demais). Under this new deal, YoBoHo kids and family content will be distributed via Pluto TV in LATAM as part of Pluto TV’s expansion strategy, and can now be accessed via the pluto.tv website, by downloading the app on iOS and Android and across connected TV devices including Android TV, Samsung TV Plus, ROKU, Chromecast and Apple TV.

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“We’re incredibly excited to be a part of Viacom and Pluto TV’s growing distribution platform as we are committed to entertain and educate audiences around the world,” comments Hitendra Merchant, Founder & CEO, YoBoHo. “This licensing and distribution partnership speaks to the high quality of our content, and our ability to monetize our vast library across a variety of different platforms and revenue opportunities.”

Pluto TV offers audiences a diverse line-up of premium, curated linear channels and content from major media partners worldwide. Pluto TV offers ease of access, for free, with no registration required across mobile, web and connected TV devices. Currently, Pluto TV has a global audience of nearly 36 million monthly active users, and an international footprint that spans three continents and 24 countries throughout the US, Europe, and Latin America.

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