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programmatic solutions

Causal IQ Announces Expansion Into Las Vegas

Causal IQ, a leading programmatic solutions provider, announced its expansion into Las Vegas, Nevada, to achieve relevant branding and advertising goals for the tourism and gaming industry. The new location is expected to grow rapidly and has already secured relationships with some of the world's most diversified casino-entertainment providers. Marketing Technology News: Zendesk Relate 2020: Come Join The Most CX-y Show on the Planet! "Las Vegas is home to the one of the largest advertising markets in the world," said…

Leading Broadcast and Cable Networks Join Nielsen to Test Linear Addressable TV Advertising Platform

A+E Networks, AMC Networks, CBS, Discovery, FOX, NBCUniversal, WarnerMedia and other media publishers double down on addressable TV initiatives ahead of the 2020 Upfronts Nielsen announced the beta launch of its Addressable TV platform. As part of the beta, programmers including A+E Networks, AMC Networks, CBS, Discovery, FOX, NBCUniversal and WarnerMedia will test the solution by running addressable ad campaigns and evaluating how it interoperates with existing and evolving workflows. The beta program is underway and will…

TechBytes with Robert McGovern, CEO at PreciseTarget

What inspired you to start PreciseTarget? It all started with a question: why don't all retailers personalize their e-commerce experience? The journey led me to understand that retailers have sparse data about their customers. For example, the largest non-Amazon apparel retailer averages only two items sold per customer, per year. If you only buy a sweater and a pair of socks from a merchant, it barely knows you. Compare this with Amazon, which is selling over 100 items per year to its prime customers. PreciseTarget's…