publishers

Bold Collective, driving outcome-based solutions for brands and publishers, announced the rebrandwith the new name, Bold Collective, as well as the launch of their new CTV Ad Manager division, SecondPage. Marketing Technology News: …
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The platform will help publishers optimize user opt-in on iOS 14.5 Sourcepoint, the data privacy software company of record for the digital marketing ecosystem, today announces it has enhanced its Dialogue suite of…
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Video was supposed to be the savior of the digital publishing industry. It still can be, just not in the way we all expected. Instead of piles of capital, pricey talent, and expensive production operations this time around, breakthroughs…
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Expanded Platform Moves Beyond Monetization to Offer Digital Publishers Proven Audience Engagement & Revenue Growth Through Email, Push Notifications & More PowerInbox, the trusted email engagement and monetization partner for…
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Next-Generation Platform for Sponsored Content Gives Publishers and Their Direct Sales Team Unmatched Performance and Efficiency Rates Today, Nativo announced its newly launched Nativo Enterprise Ad Platform that features all new advanced…
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Publishers understand the revenue opportunities with Prebid, but see huge room for growth OpenX today released the findings of a recent survey that examines how digital media publishers are using Prebid to manage their programmatic…
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Largest ever study of Facebook reshares finds an untapped traffic goldmine for publishers - Newsweek, The Guardian, Le Monde, New Scientist among the 2.8 billion clicks analyzed Publishers who reshare their existing content on Facebook…
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ClickDealer is thrilled to announce they have chosen Attila O’Dree and his iAmAttila brand as their educational partner, creating an exciting partnership aimed at helping new publishers master affiliate marketing and provide an alternative…
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Sadie Ludwig will lead MediaBrains' expansion to help business-to-business publishers, marketers and advertisers grow their sales. MediaBrains appointed Sadie Ludwig president of the digital-media firm, boosting the company's management…
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Sightly, a leading marketing and media technology company, announced the launch of its Brand Mentality™ platform, which combines emotional and cultural intelligence to empower brands and agencies to anticipate threats and opportunities and…
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For all the technological sophistication of digital media, it is remarkable how crude many of its most-used metrics remain. For publishers and agencies, the data used to demonstrate the performance of digital advertising has typically…
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Kochava for Publishers Designed to Maximize Monetization for First-party Ad Measurement Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, announced the release of Kochava for Publishers.…
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AdSecure, the innovative cybersecurity company that delivers ad security and ad quality solutions for ad platforms, publishers and app developers, today released its AdSecurity Violations Report for 2019. AdSecure’s online security…
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Publishers generally view brand safety as a necessary means to protect their advertisers. Hard news sites and user-generated forums tend to toe the trickiest of lines when it comes to advertiser brand safety. No publisher wants to plant a…
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Mary Meeker Shows the Promise of Podcasts - If Spotify Doesn’t Take Over. Publishers took the medium mainstream, and shouldn’t let a tech platform take all the profit. Mary Meeker’s recent Internet Trends report showed that 70 million…
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Supply-side platforms (SSPs) are perhaps the most undervalued and inherently powerful links in today’s digital supply chain, and yet their current offerings do not fully reflect this strength. It’s high time that SSPs evolve their business…
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Industry Think Tank Connecting Innovators Across Advertising, Marketing, and Emerging Technology Sectors The Digital Future Council, a first-of-its-kind think tank formed with the mission of bridging the gap between the creative and…
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Rivr Is An AI-solution Purpose-built To Reduce The Complexity Of The Programmatic Ecosystem  Simplaex, announced the beta-launch of Rivr, its new AI-powered Audience Yield Manager that enables SSPs and publishers to advance to an…
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Header Bidding: Digital media's favorite phrase over the past few years. While header bidding technology has proliferated primarily around desktop and mobile web, in recent months mobile in-app header bidding, and the unified auction, have…
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