Purchase intent

LG Ad Solutions Study shows that enhanced Connected TV ads improve brand favorability and purchase intent LG Ad Solutions, a global leader in connected TV and cross-screen advertising, released the findings of a new study that found…
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Upwave’s New Persuadability Scores Bring Brand Advertising to the Programmatic Era By Using Real-Time Brand Signals to Feed Into Algorithmic Bidders Upwave, the leading analytics platform for brand advertising, announced the launch of its…
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Hi Paul. Please tell us about your journey in the audio tech industry. What attracted you to this evolving space? Great question. I don’t come from an ad tech background specifically, but it’s obvious that technology will continue to…
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Leading Global Performance Marketing Agency Unveils Report to Help Advertisers with Key Insights to Create Successful Campaigns on Leading Popular Social Media Platform M&C Saatchi Performance, a leading global performance marketing…
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GumGum, a contextual-first, global digital advertising platform, along with Frameplay, the global leader in enabling intrinsic in-game advertising, partnered earlier this year to provide contextually relevant and brand safe creative…
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DISQO's single-source CX intelligence platform enables brands to benchmark full-funnel campaign effectiveness Customer experience (CX) intelligence platform DISQO released its "Brand and Outcomes Lift Industry Benchmarks" report, the first…
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Direct-to-consumer businesses that previously relied heavily on Facebook as a way to target and advertise on the social media giant are now starting to realize the perils that resulted from privacy policy changes instituted by Apple. These…
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GumGum and Vodafone have announced a successful strategic partnership which has seen the multinational telecommunications company successfully leverage GumGum’s contextual intelligence platform, VerityTM, to increase purchase intent around…
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Purchase intent-driven marketing and sales services company TechTarget, Inc. announced the appointment of Perfecto Sanchez to its Board of Directors. Marketing Technology News: MarTech Interview with Jeff Lortz, CEO at Creator by Zmags…
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