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Majority of Canadian Consumers Likely to Engage with Enhanced Connected TV Ad Formats
Analytics

Majority of Canadian Consumers Likely to Engage with Enhanced Connected TV Ad Formats

Business Wire -
0
Upwave Introduces Industry-First Persuadability Scores to Auto-Optimize Brand Investment and Drive Higher Brand Outcomes like Awareness, Consideration, Purchase Intent, and More
Analytics

Upwave Introduces Industry-First Persuadability Scores to Auto-Optimize Brand Investment and Drive Higher Brand Outcomes like Awareness, Consideration, Purchase Intent, and More

Globe Newswire -
0
MarTech Interview with Paul Kelly, Chief Revenue Officer, A Million Ads
AI/ML

MarTech Interview with Paul Kelly, Chief Revenue Officer, A Million Ads

Sudipto Ghosh -
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New Acxiom Research Reveals Only 4% of Brands Have Mastered Customer Intelligence
Content

Purchases and Discovery Among Top Drivers According to Newly Released M&C Saatchi Performance TikTok Report “What TikTok Users Want: The Essential Guide for Performance Marketers”

Globe Newswire -
0
Johnsonville’s First Intrinsic In-Game Campaign with GumGum and Frameplay Quadruples Industry Standards for Ad Recall and Purchase Intent
Customer Experience Management

Johnsonville’s First Intrinsic In-Game Campaign with GumGum and Frameplay Quadruples Industry Standards for Ad Recall and Purchase Intent

MTS Staff Writer -
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DISQO Releases Industry-First Unified Ad Measurement Benchmarks Combining Brand and Outcomes Lift
Customer Experience Management

DISQO Releases Industry-First Unified Ad Measurement Benchmarks Combining Brand and Outcomes Lift

PRNewswire -
0
How Have Apple’s Changes to Privacy Impacted Your Advertising on Facebook and Instagram?
Guest Authors

How Have Apple’s Changes to Privacy Impacted Your Advertising on Facebook and Instagram?

Scott Frey -
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Vodafone Leverages Gumgum’s Contextual Intelligence Platform To Increase Purchase Intent Around Samsung Galaxy Z Flip3
Customer Experience Management

Vodafone Leverages Gumgum’s Contextual Intelligence Platform To Increase Purchase Intent Around Samsung Galaxy Z Flip3

MTS Staff Writer -
0
TechTarget-Appoints-Perfecto-Sanchez-to-Its-Board-of-Directors
Sales & Marketing

TechTarget Appoints Perfecto Sanchez to Its Board of Directors

Business Wire -
0

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