Majority of Canadian Consumers Likely to Engage with Enhanced Connected TV Ad Formats

Upwave Introduces Industry-First Persuadability Scores to Auto-Optimize Brand Investment and Drive Higher Brand Outcomes like Awareness, Consideration, Purchase Intent, and More

MarTech Interview with Paul Kelly, Chief Revenue Officer, A Million Ads

Purchases and Discovery Among Top Drivers According to Newly Released M&C Saatchi Performance TikTok Report “What TikTok Users Want: The Essential Guide for Performance...

Johnsonville’s First Intrinsic In-Game Campaign with GumGum and Frameplay Quadruples Industry Standards for Ad Recall and Purchase Intent

DISQO Releases Industry-First Unified Ad Measurement Benchmarks Combining Brand and Outcomes Lift

How Have Apple’s Changes to Privacy Impacted Your Advertising on Facebook and Instagram?

Vodafone Leverages Gumgum’s Contextual Intelligence Platform To Increase Purchase Intent Around Samsung Galaxy Z Flip3

TechTarget Appoints Perfecto Sanchez to Its Board of Directors