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Realeyes

AdTech Roundup: Top Things in Advertising Technology

Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Jun Group, OpenSlate, DÜZY, TikTok, Realeyes, and PubMatic Ad Tech Company Jun Group Launches First Rebrand in Its History Rebrand Takes a Team-First Approach, Letting Company Culture Shine From the Inside out Jun Group, a mobile-first ad platform company, recently unveiled the company’s first rebrand since its establishment. The rebrand was built on the foundation of their…

Enterprises Across the Globe Look to Improve Customer Experience

ISG Provider Lens Report Finds Companies Turning to Digital Business Providers for Help With Artificial Intelligence, Blockchain and the Customer Journey Enterprises across the globe are looking for digital business partners to help them improve customer experience while also leveraging emerging technologies like artificial intelligence and blockchain, according to a new report published today by Information Services Group, a leading global technology research and advisory firm. The 2019-2020 ISG Provider Lens Digital…

Super Bowl Ads From Mountain Dew, Avacados From Mexico, Rocket Mortgage Drove Highest Viewer Attention, According to Realeyes

Attention and Emotion Measures Reveal Propensity for Advertising Creative to Drive Impact of Paid Media Investment Realeyes, a leader in computer vision and emotion AI, revealed the company’s 2020 ranking of Super Bowl LIV ads according to viewer attention and emotion. Based on aggregate measurement from an opt-in panel audience (n=2,500) using webcams and anonymous facial coding, the Realeyes’ “Interest” score is an index that combines attention and emotion signals to build a second-by-second indication of a viewer’s…

New AI-Powered Metric Tells Brands How Much Attention Ads Will Attract Before Launch

Advertisers Can Now Find out How Much Attention Their Ads Will Attract Before They Are Launched Thanks to a New AI-Powered Metric Released Today by Emotion AI Company Realeyes Marketers will be able to measure the likely attention their content will generate by using consumers’ webcams to monitor various behavioural cues such as eye movements, blinking, yawning and head movements. Advertisers looking to maximise the impact and effectiveness of their ad content will be given metrics showing the volume and quality of…

Former AOL And MediaMath Director Rob Blake Joins Emotion AI Pioneers Realeyes As CRO

Martech pioneers Realeyes - which uses emotional AI software to help advertisers such as Coca-Cola and Mars maximise the impact of their video marketing - today announces it has hired Rob Blake as its Chief Revenue Officer. Digital advertising veteran Blake, who has over two decades of experience working in leadership roles for companies such as AOL, Pocketmath, Advertising.com, Rocket Fuel and MediaMath, will be responsible for driving the company's revenue growth around the world. Blake will be based at Realeyes'…