TextNow

Former AT&T Wireless executive and Zumobi CEO to accelerate growth and scale marketing TextNow, the leading mobile app offering free cellular and WiFi-enabled phone service, has named Ken Willner Chief Growth Officer. Most recently the CEO of mobile content marketing leader Zumobi, he will oversee TextNow's growth and marketing efforts with a focus on accelerating customer acquisition and raising brand awareness, while continuing to drive monetization of TextNow's popular free mobile app. Ken is a veteran marketing…

TextNow Embeds Appnext Actions Going Head-to-Head with Facebook Messenger's 'M Suggestions' Appnext, a leading mobile discovery platform, has announced that TextNow, the first ever full-service freemium wireless company with over 100 million downloads, has integrated Appnext Actions into its Android app's messaging stream. Appnext Actions maps key phrases in users' text conversations to seamlessly connect users to additional services they need such as ordering a taxi, making a restaurant reservation, booking travel,…

PubNative HyBid Delivered 35 Percent Performance Uplift over the Top Monetization Solutions on the Market PubNative, a leading mobile monetization platform, announced the launch of HyBid. PubNative HyBid is a unique solution that gives app developers more control over ad decisioning to allow multiple buyers to compete simultaneously in a unified auction, maximizing revenue. By leveraging Server-Side Exchange Bidding and In-App Pre-Bidding technologies, publishers can now segment valuable impressions to the most competitive…