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MarTech RADAR
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Tag:
Traditional TV
T
MarTech Interview with Stephen Upstone, CEO & Founder @ LoopMe
AI/ML
Paroma Sen
-
April 23, 2025
The Power of Local Broadcast Advertising in a Rapidly Evolving Media Landscape
Analytics
Ann Hailer
-
September 24, 2024
Beatgrid’s Single Source Panel: Precision in Measuring CTV, YouTube, and TV Amidst Walled Garden Challenges
Content
MTS Staff Writer
-
February 1, 2024
TV Ad Revenue Breakdown: Key Pointers
AI/ML
MTS Staff Writer
-
January 8, 2024
Yahoo Advertising Survey Uncovers Benefits and Challenges of Integrating Linear TV and Digital Campaigns
Customer Experience Management
Business Wire
-
May 2, 2023
MarTech Interview with Scott Klein, Chief Innovation Officer at Pixability
Content
Paroma Sen
-
March 22, 2023
Roku Enables Brand New Cross-Media Measurement of Traditional TV, Connected TV, Desktop, and Mobile Ad Campaigns Together With Nielsen
Mobile
PRNewswire
-
September 29, 2022
Go Addressable and Advertiser Perceptions Poll Finds 67% of Advertisers Now Use Addressable TV Advertising
Analytics
Business Wire
-
September 8, 2022
More than Half of Advertisers Using CTV/OTT Will Increase Spending, According to New 2022 CTV/OTT Advertiser Survey
Customer Experience Management
MTS Staff Writer
-
July 14, 2022
ZeroSum Launches Auto-Stream: World’s First High-Performance OTT/CTV AI-Driven Advertising Platform for Auto Dealers & Marketers
Marketing Automation
PRNewswire
-
November 11, 2021
Magnite Research Finds CTV Audiences More Representative and Diverse Than Traditional TV
Social Media Platforms
Globe Newswire
-
October 25, 2021
L2T Offers Over-The-Top Advertising for Automotive Dealers
Customer Experience Management
prweb
-
July 7, 2021
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