Undertone

Undertone, the leader in Intelligent High Impact who creates the most memorable digital experiences for brands, has officially released its new video Key Performance Indicator (KPI) and buying model with IAS, called Viewable-to-Complete Video (VTC). Now top-tier brands who partner with Undertone for instream and outstream video solutions will be able to transact on a video impression that is viewable at the point of video completion for 6 second to 30 second video. Undertone has invested heavily in the video space over…

Integration of The Trade Desk Unified ID Solution into Undertone’s Data Platform Will Propel Undertone’s Industry-Leading Offerings Perion Network Ltd.  announced that Undertone, the developer of Synchronized Digital Branding - which enables the world’s best brands to connect more systemically and relevantly to consumers - and The Trade Desk, a leading technology company that empowers buyers of advertising through a self-service platform, today announced that Undertone has adopted the Unified ID Solution. “Undertone…

Undertone, the creator of cross-platform Creative Synchronized Digital Branding for the world’s most prominent brands, announced that as part of its effort to eliminate confusion and promote enhanced purchase practices surrounding Automated Content Recognition (ACR) in the ad tech market, it has introduced an ACR Buyer’s Guide and accompanying Workbook for brands who are trying to buy smart TV viewership data intelligently. “We’ve got the trust of some big brands who came to us for omnichannel plans, and because we have…

Exclusive Partnership Delivers Media Convergence and Synchronized Retargeting with More Scale Than Ever Possible Before Perion Network Ltd. announced that Undertone, the creator of cross-platform Synchronized Digital Branding for the world’s most prominent brands, and TVadSync, a leading TV data and analytics company that is relied upon by marketers, agencies and broadcasters, will be partnering together. “Our brand and advertiser clients are hungry for the precision and real-time retargeting that the combination of…

Proven Leader with Broad Managerial Expertise Steps down from Perion’s Board and Assumes Leadership Role with Undertone to Boost Its Cross-Platform Synchronized Digital Branding Perion Network Ltd., a global technology company that delivers Synchronized Digital Branding solutions across the three main pillars of digital advertising - Ad Search, Social media and Display / Video, announced the appointment of Dan Aks as President of Undertone starting on September 16, 2019. Dan has stepped down from the board of directors of…

Perion Network Ltd.  announced that its division Undertone, the creator of cross-platform Synchronized Digital Branding for the world’s most prominent brands, achieved the rank of 19th on the Selling Power 50 Best Companies to Sell For list. Each year, the corporate research team at Selling Power magazine assembles and publishes its list of the 50 Best Companies to Sell For. This is the 19th consecutive year the list has appeared in the magazine and the 7th consecutive year that Undertone has been recognized on the list…

Cross-Screen Synchronized Digital Branding Now Possible Through Connection of Alphonso's Video AI-Driven User-Level TV Viewing Data and Undertone's Publisher Platform and Breakthrough Digital Ad Creative Perion Network Ltd. announced that Undertone, a leader in cross-platform Synchronized Digital Branding for the world’s most prominent brands, and Alphonso, the leading TV data company that is relied on by marketers, agencies and broadcasters for mission-critical metrics, are partnering to bring together Undertone’s…

System1-Measured Ad Performance Achieved 3.5 Times the Effectiveness of Game Day Ads Perion Network Ltd. announced that Undertone, a leader in cross-platform synchronized digital branding for the world’s most prominent brands, unveiled the measurement results by System1 Research, a respected research organization and an Undertone partner. These results demonstrated Undertone’s measured online ad creative achieved higher year-round levels of performance versus most of the high-profile TV ads that ran during Super Bowl…

Magnetic Force Comes to the Rescue of Brands Looking for Better Bidding and Transparency Options in Adtech Ecosystem; Corey Ferengul Takes the Mantle as the New CEO Magnetic, a leading adtech and targeting company driven by AI technology, has announced the launch of a new media buying platform, Magnetic Force. Magnetic Force is branded as a fully-automated and AI-powered transparent media buying platform. In addition to the latest launch, the digital marketing company also announced Corey Ferengul as the new Chief…