Undertone Adds The Trade Desk’s Unified ID Solution to its Advanced Synchronized Digital Branding Platform
Integration of The Trade Desk Unified ID Solution into Undertone’s Data Platform Will Propel Undertone’s Industry-Leading Offerings
Perion Network Ltd. announced that Undertone, the developer of Synchronized Digital Branding – which enables the world’s best brands to connect more systemically and relevantly to consumers – and The Trade Desk, a leading technology company that empowers buyers of advertising through a self-service platform, today announced that Undertone has adopted the Unified ID Solution.
“Undertone has always been committed to the independent and open Internet”
By integrating The Trade Desk Unified ID into its data platform, Undertone will be able to increase the breadth of its coverage, deliver more relevant advertising through its Synchronized Digital Branding platform, and assure fast load times which benefit consumers and translates to better results for advertisers.
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By adopting this technology and the unified ID behind it, the brands and agencies in Undertone’s ecosystem will be able to more efficiently reach their most valuable users, with dramatically reduced latency. The close to 100% accuracy of The Trade Desk’s technology will reach across multiple devices and content providers. In addition, adopting the TTD Unified ID will enable Undertone’s proven and award-winning high impact ad units to operate at even high levels of awareness, impact and persuasiveness.
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“Undertone has always been committed to the independent and open Internet” said Undertone President Dan Aks “We share those values with The Trade Desk. We are thrilled to integrate their Unified ID solution, which provides our brand and agency clients with the ability to reach their most important consumers with a new level of targeting precision that eliminates waste and user frustration.”
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