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360insights & The 2112 Group Host Channel Pulse East Live

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The Exclusive Event Held at Raines Law Room in New York City Featured Workshops and a Live Webcast for Today’s Global Channel Leaders

360insights, the global channel incentives and insights leader, hosted the Channel Pulse East Live event in New York City. In partnership with the business strategy and research firm, The 2112 Group, the unique meetup offered senior channel executives from a variety of industries an opportunity to workshop critical issues facing the channel today.

“Whether it’s B2B or B2C, brands are still struggling to effectively pivot to stay ahead of continuously evolving market dynamics – driven by Digital Transformation and a new buyer’s journey”

“Whether it’s B2B or B2C, brands are still struggling to effectively pivot to stay ahead of continuously evolving market dynamics – driven by Digital Transformation and a new buyer’s journey,” said Steven Kellam, Senior Vice President of Marketing and Global Alliances. “There are, however, leaders who are driving best practices when it comes to achieving success in the channel. Many of those leaders will be participating at the Channel Pulse East event with The 2112 Group to workshop important channel challenges and identify industry best practices.”

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The workshop was followed by a live panel discussion and webcast that included insight from leading channel strategists from Xerox, Hitachi, Ingram Micro, Rukus Networks at Commscope, Check Point Software Technologies, Barracuda Networks and many others. The panel discussion and live webcast was moderated by 360insights’ Steven Kellam and 2112’s CEO and Chief Analyst, Larry Walsh.

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”As customer expectations shift primary focus from features and price to outcomes and experiences, channel communities must evaluate and adjust their thinking, goals, and strategies,” said Walsh. “Vendors can no longer think of themselves and their products in isolation. To create and maintain effective channel strategies and partner programs, vendors must develop channels that create higher levels of experience and outcomes for their partners and customers.”

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