AcuityAds Announces Two New illumin Contracts Totaling $1.5 Million Majority of Revenue Focused on Connected TV

AcuityAds Holdings Inc., the leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, is pleased to announce that it has signed two new contracts totaling $1.5 million, for its advertising automation platform, illumin. One contract is with a leading global pharmaceutical company that extends over several quarters, and the second is with a leading global electronics manufacturer that encompasses one quarter. Both contracts are with new clients to the Company.

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illumin, which officially launched on October 1, 2020, is the only advertising automation platform that offers planning, buying and omnichannel intelligence in a single platform. With illumin, advertisers have the ability to build and map the entire consumer journey and execute in real-time to achieve conversion. This is resulting in illumin’s adoption across a wide range of industries.

Tal Hayek, Co-Founder and Chief Executive Officer of AcuityAds commented, “These new contracts demonstrate illumin’s ability to flex to the needs of a diverse range of industries with unique demands and program requirements. It also illustrates the continued momentum we are not only seeing in illumin’s breadth of clients and industries, but also in Connected TV. Illumin’s strong momentum continues to surpass our internal expectations and we expect further strong growth in the second quarter of 2021. As importantly, we continue to gain valuable consumer journey insights across numerous verticals helping to establish us as the clear consumer journey experts in the marketplace. These insights will enable us to help brands across diverse industries better realize their specific and unique goals.”

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