BCware announced that two industry leaders have joined its advisory board to support the company’s next stage of growth. Nelson Petracek is the chief technology officer (CTO) of Board International and formerly served as CTO at TIBCO Software Inc. Paolo Pelizzoli is the executive vice president (EVP) and chief operating officer (COO) of International Real-time Payments at Vocalink (NPP) International, a Mastercard company, and previously served as CTO of the Financial Services Division at TIBCO.

Marketing Technology News: MarTech Interview with Lisa Chaikin, Group Marketing Director at Awin

BCware delivers a unique blockchain-agnostic, multichain Web2/Web3 integration and workflow automation platform. Nelson and Paolo will team with BCware’s executive team—all founding members of enterprise integration pioneer TIBCO—in bridging the worlds of Web2 and Web3.

“Integration has always been at the core of successful innovation in the web era of software, and Web3 is not any different. BCware enables companies to use familiar low-code paradigms to bring together the transformational capabilities of Web3 with existing applications and infrastructures,” said Tugrul Firatli, BCware founder and CEO. “As we build on the power of our platform, we are excited to leverage the insights of Nelson and Paolo, two globally recognized experts with decades of experience and a shared vision for the future of integration. As members of our advisory board, they will play strategic roles in driving new business models that leverage the combined strengths of the Web2 and Web3 worlds.”

Founded by enterprise integration pioneers who digitized Wall Street, BCware has preemptively built the Web2/Web3 integration and workflow automation platform that leading industry analysts have identified as central to a new generation of e-commerce and community. Whether your definition of Web3 includes decentralized finance, tokengated commerce, or connecting communities around shared values, BCware can help bridge the gap between traditional Web2 applications and protocols and Web3 blockchains and services.

Marketing Technology News: Advertising through Economic Uncertainty