BlueRush Inc. , an emerging personalized video Software as a Service (“SaaS”) company, is pleased to announce it has signed a major services contract representing $850,000 of revenue with an alternative financial lender. This 12-month retainer contract commencing January 1, 2022 is expected to achieve a 40% gross margin.

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For the new services contract, BlueRush work will encompass video, web, mobile, application as well as AI-driven chat to optimize the lender’s transformation into a digital-first company. The client has hundreds of locations across Canada and the U.S. and is seeking to strengthen its online presence while expanding its product offering.

“We are pleased to be an integral part of our client’s digital transformation journey.” says Larry Lubin, BlueRush President and Cofounder. “Our range of expertise in developing best in class digital experiences for customers, combined with our extensive work in the financial services sector, makes us uniquely positioned to partner with this lender in transforming them from a primarily brick-and-mortar business into a digital-first, omnichannel entity.”

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