The Partnership Will Provide Marketing Teams with Intelligence Across Paid Search Advertising and Organic Marketing, Unlocking Cross-Channel Efficiencies and Higher ROI for Customers

Conductor, the leading enterprise organic marketing technology, and Adthena, the leading paid search intelligence platform, announced a strategic partnership to offer holistic search marketing intelligence solutions for enterprise brands. Through this partnership, marketing teams will have access to unparalleled marketing insights and competitive intelligence across paid advertising and organic marketing channels. Brands will be able to make smarter investment decisions and maximize ROI with a complete view of their digital landscape.

With access to Conductor’s comprehensive organic marketing solution across technical SEO, content optimization, content creation, and SEO reporting and Adthena’s competitive analysis, strategic insights, and team of paid search experts, current customers and new adopters will have stronger, more holistic intelligence to dominate their competitive landscapes.

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“This collaboration is vital to the growth of the search marketing industry, as paid search and SEO are consistently ‘must have’ channels in times of uncertainty,” said Adthena COO, Sundeep Goel. “The value of Conductor’s enterprise SEO technology combined with paid search intelligence and competitive analysis from Adthena will bring our mutual customers unparalleled strategic insights into their performance in search.”

Paid search advertising and SEO have remained siloed functions at many enterprise organizations. With disparate data, insights, and technology, enterprise marketing teams have long faced hurdles in maximizing their potential in search channels and creating efficiencies across paid and organic.

“By partnering with Adthena, Conductor continues our commitment that customers never compromise when it comes to access to the best possible data, insights, and technology,” said Conductor’s CRO, Tom Martin. “With Adthena and Conductor together, marketers get a truly comprehensive picture of their search landscape across both organic and paid channels.”

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