E-book offers expert analysis and advice from the industry’s top marketing minds

Revenue Marketing consultancy Demand Spring today released “The 10 Biggest CMO Challenges of 2022”, an ebook that offers expert analysis and advice from the Leap Advisory Team, composed of some of the top marketing experts in the industry.

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Launched in May 2021, Leap by Demand Spring is a service that offers executive advisory, custom workshops, strategic planning, and executive coaching from top experts across every aspect of modern marketing, including: Revenue Marketing; Sales & Marketing Alignment; Talent Optimization & Organizational Design; Content and Communications; and Marketing Technology.

This e-book takes the expertise that these marketers have accumulated over their years in the industry and focuses in on the top challenges faced by CMOs, and how to overcome them.

Patricia Waldron, CEO & Founder of Vision First and Board Member of the San Diego City College (SDCC) Foundation, dives into the importance of staying connected and relevant. “A differentiated value proposition that resonates with target customers is essential, given consumers are rethinking values and looking for authentic products with a purpose,” said Waldron. “As an organization’s brand steward, CMOs must continually articulate and fulfill on the brand promise through its products, customer experience, go-to-market activities, and corporate culture.”

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Nancy Harhut, Co-Founder & Chief Creative Officer at HBT Marketing, looks at how organizations can increase response using behavioral science. “Applying behavioral science principles to your marketing communications doesn’t require new investments in your media plan or martech stack…it does require accepting the fact that people don’t always make well thought-out, well considered decisions,” said Harhut. “This is precisely why getting the right message to the right person at the right time does not guarantee the right results.”

Other topics covered include, “Why We Don’t Innovate” by Carla Johnson; “Rebuilding A Trusting, Creative Culture” by Tim Washer; and “The Rise of Corporate Social Advocacy” by

Michele Grieshaber.

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