Enterprises in Brazil Embrace the Salesforce Cloud Model

ISG Provider Lens report sees a rapidly growing market in Brazil for both Salesforce products and service providers focused on implementation and consolidation

Businesses in Brazil are increasingly turning to Salesforce products to save money while they look for service providers to help consolidate their disparate installations, according to a new report published by Information Services Group (ISG), a leading global technology research and advisory firm.

The 2020 ISG Provider Lens Salesforce Ecosystem Report for Brazil finds enterprises in Brazil increasingly interested in cloud-based solutions from Salesforce, with the country becoming a fast-growing market for Salesforce products, especially among mid-market customers who are increasingly investing in cloud applications.

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“Before Salesforce entered the Brazilian market in 2013, many companies were struggling with running their IT operations on premises and investing heavily in hardware and software,” said Jan Erik Aase, director and global leader, ISG Provider Lens Research. “Enterprises focused on improved efficiency and speed are migrating their workloads to the cloud to cut costs.”

Salesforce’s growing customer base in Brazil—consisting mainly of global companies but with a growing number of regional businesses—seeks consolidation of several installations that have been deployed over the years across their organizations, the report says. The use of experienced implementation partners is a critical factor for a successful Salesforce deployment, the report adds.

The ability to work with multiple Salesforce products is important for provider success in Brazil, the report adds. Some providers focus on system integration, but also offer capabilities in other technologies in addition to their Salesforce-related competencies. These providers often have global coverage and serve clients with global operations.

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Other providers serving the Brazil market focus mainly on Salesforce’s core functionalities, and in most cases, offer an agile approach to implementation. Typically, Salesforce-only providers have limited size but are highly specialized in their knowledge areas, the report notes. These providers are best suited for projects of limited size, with low integration needs and with most of the workload in Brazil.

The 2020 ISG Provider Lens™ Salesforce Ecosystem Report for Brazil evaluates the capabilities of 26 providers across four quadrants: Implementation and Integration Services, Implementation Services for Core Clouds, Implementation Services for Marketing Cloud and Managed Application Services.

The report names Accenture, Cognizant and Deloitte as leaders in all four quadrants, and Infosys and PwC as leaders in three. Appirio and TCS are named leaders in two quadrants and Capgemini as a leader in one.

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