Finance Veteran Matthew Wells Named CFO

Freestar, the leading monetization partner for content publishers, e-commerce sites, and app developers, announced today that it has hired 20-year finance and corporate development expert Matthew Wells as the company’s first Chief Financial Officer. Wells will oversee the company’s finance and accounting functions, develop financial planning and analysis capabilities, and pursue strategic opportunities to fuel the company’s rapid growth.

Prior to Freestar, Wells held the same role at Jukin Media and senior leadership positions at Vopak and in PricewaterhouseCoopers’ Deals Advisory practice. After receiving his MBA from UCLA Anderson, he also advised various lower/middle-market companies and early-stage start-ups. In his most recent position as CFO at Jukin Media, he oversaw the company’s accounting and finance functions, financial planning and analysis, and strategic objectives such as M&A activity and the company’s ultimate sale to Trusted Media Brands in 2021.

Marketing Technology News: MarTech Interview with Laura Ritchey, EVP and COO at Radial

“I am excited to join Freestar as it continues to solidify its position as one of the most comprehensive and fastest growing companies in the ad tech space,” said Wells “I look forward to helping fuel the company’s expansion and building on the momentum it’s seen in recent years by uncovering new opportunities to expand the business.”

“We are thrilled to have Matt join the team to take our accounting and finance functions to the next level. His extensive experience is a perfect complement to the other members of the team and will help us continue to grow both organically and through additional acquisitions,” said Freestar CEO Kurt Donnell. “Freestar continues to bring new solutions to market and expand internationally quarter after quarter, so it is the perfect time for Matt to join us and help navigate this next stage of the company’s evolution.”

Marketing Technology News: Don’t Let Bad Data Sabotage Your Sales And Marketing Efforts